En forståelse af organisatorisk praksis set i lyset af bæredygtighedsbegrebet

Andreas Heuser Fromberg Olsen

Studenteropgave: Kandidatafhandlinger


The main focus of this master’s thesis: Toward an Understanding of Organisational Prac-tices in light of the Sustainability Concept is based on the research question: how do prac-tices of sustainability generate organising and alter modes of organisation? In order to un-derstand this, the organisational practices of five interviewees in four different Danish companies have been explored to the extent by which they organise knowledge on the sustainability concept. Interviewees who all deal with the concept as either an environ-mental, social or economic challenge or a combination thereof. The thesis seeks to answer the research question by laying out the interviewee’s approaches to the challenges from a political-institutional logic, a strategic-managerial logic and an ethical-selfmanagerial logic. At the same time the concept is laid out: First, sustainability is seen as a sustained competitive advantage, then as-no-longer-relevant as being dynamically respondent to various business opportunities, becomes the norm. Third and finally, practices of sustain-ability come to be the view: that being dynamically respondent in some way negates from practicing sustainable development due to the fact that the notion has both a visionary and a generous element of knowledge ascribed in it. Having found organisational practices of circular economy, cradle2cradle, and multi-disciplinary co-creation the thesis analyses these elements from the qualitative methods of organisational ethnography and an eventology. They emphasize the interviewee’s sensemaking respectively through a narrative and a phronetic approach. After the analy-sis, the thesis delves further into the aspect of how the sensemaking is understood through events, and how this alter modes of organisation, thus generating new organising. The thesis concludes that practices of sustainability are an explicit basis for multidiscipli-nary co-creation. It cannot be the other way round. Furthermore, the explorative process, and that of validating it, is seen as a difficult yet helpful way of understanding organisa-tional practices and that this is the result as such – not the results of the exploration itself that deemed it right or wrong whether the objective reality of the correspondents lived up to the criteria and questions of the problem statement. As such there is no right or wrong question to this – only means by which we alter our notions – which is what the section on future implications is about.

UddannelserCand.merc.fil Erhvervsøkonomi og Filosofi, (Kandidatuddannelse) Afsluttende afhandling
Antal sider225