This thesis has addressed the internationalization process of an entrepreneurial start up, trying to identify the most critical factors to address in regards to the entry mode decision. SpiderCloud Wireless Inc. has been applied as case company. SpiderCloud Wireless Inc. is a Silicon Valley start-up serving on the telecommunication technology market. Main focus of the thesis has been to provide the case company with a plan on how to enter the European market with its product. SpiderClouds system is designed to increase the capacity and coverage on the 3G network and the company is targeting mobile operators as their customers. The system is currently not available on the market. The essence of the research has been to find the most suitable entry mode for the company and the theoretical framework different schools of thought of internationalization theory has been applied to provide the company a number of factors to analyze in the pursuit of the most effective entry mode. In the research are the European market, and then especially Germany, France and the United Kingdom, viewed as the natural starting point for SpiderCloud, due to the valuable relationships existing between mobile operators in Europe and the executives of SpiderCloud Wireless Inc. The expected growth in 3G usage combined with the introduction of the smartphone and the density of people in the three markets is central factors defending a market entry. Through the analysis a number of factors were discussed to conclude with the most effective entry mode. The factors discussed in the research reflected the different levels of commitment possible when deciding an entry mode. In the end it was recommended that SpiderCloud Wireless Inc. should try to establish a market presence in Germany, France and the United Kingdom through a Joint Venture entry mode in collaboration with one of the mobile operators present in the markets. Ideally should the company try to collaborate with one of the mobile operators they have prior relationships with. This increases the possibility of taking the product into new markets through the Joint Venture, with the help of the mobile operator.
|Uddannelser||Cand.merc.ib International Business, (Kandidatuddannelse) Afsluttende afhandling|