This thesis investigates appropriability mechanisms, namely; patents, secrecy, complementary assets and lead time. After the investigation of the mechanisms a original framework is introduced that helps to form an appropriability strategy. The framework has been named the Potential of the Appropriability Regime framework or the PAR-framework. A case for analysis is presented that utilizes the framework. The thesis then ends with a reccommended strategy based on the findings from using the framework. The thesis further contributes to discussions on whether or not lead time should be considered an independent appropriability mechanism or rather be viewed as a byproduct from the use of the other mechanisms.
|Uddannelser||Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling|