The Letigen case revisited from an issues management perspective

Benjamin Jonas Veng

Studenteropgave: Kandidatafhandlinger

Abstrakt

The purpose of this thesis is, with point of departure in issues management and stakeholder management theory, to analyse what went wrong and what could have been done differently with regard to Nycomed and the Letigen case.

UddannelserCand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling
SprogEngelsk
Udgivelsesdato2008
Antal sider97