The main objective of this research project was to explore the links between coaching and motivation in work related situations, and investigate which functions in coaching processes promote and enhance the level of motivation in individuals. The research found three core processes which promoted and enhanced motivation in individuals: 1) clarification which describes the process where an individual becomes aware of what it is motivated by and as important what reduces the motivation of the person. 2) goal setting which relates to assuring the creation of concrete and reachable goals 3) realisation which indicates the importance of setting realistic and reachable goals to keep motivation high. All three concepts were found to be crucial processes in increasing motivation in individuals. Furthermore, coaching was found to facilitate these processes. Hence, the conclusion was that coaching can promote and enhance levels of motivation in individuals. These conclusions were reached through an iterative research process, with mainly a qualitative and inductive research approach. The empirical evidence was collected through a multiple case study using grounded theory, and the Self Determination Theory by Ryan & Deci and the Goal Setting Theory by Locke & Latham were used as theoretical basis to explore the links between coaching processes and motivation. Hence, this research project has contributed to the existing coaching literature by adding a thorough and up-to-date empirical research which supports the Goal Setting Theories and Self Determination Theory. Furthermore, the research project has contributed to the existing literature by proving the links between coaching and motivation – an area which so far has been vaguely researched.
|Uddannelser||Cand.merc.hrm Human Resource Management, (Kandidatuddannelse) Afsluttende afhandling|