Green Business Models – A Transformation Process and the Role of Policy: A Study of how Traditional Business Models are Transformed into Green Business Models and the Influence of Policy on this Process

Ioannis Gkasialis

Studenteropgave: Kandidatafhandlinger


In the societal challenges of today concerning resource scarcity and environmental demise, businesses are increasingly found at the centre of debates regarding sustainability. The reason for this is that they are often identified as both the cause of many emerging ecological challenges, as well as the solution to them. Various terms and definitions have been developed over the years in the public and academic discussion about how organizations have begun greening their business processes in order to minimize exposure of future generations to resource insufficiencies and environmental hazards. One of the most recent, and most notable ones, is the concept of Green Business Models. In order to get a more concrete and in-depth understanding of this term, this thesis examines the idea of green oriented business model innovation, by assessing how companies transform their existing Business Models into sustainable Green Business Models. In other words, focus is placed on identifying the factors that lead to the conception of sustainable business models. Furthermore, specific attention is given to role of Policy and Policy Makers with regard to this process. The main contribution of the thesis is the formation of a framework based on the literature review, depicting how traditional business models are transformed into greener ones. Here, Green Innovation is recognized as the central aspect causing a process of Green Business Model Innovation, while Policy and Policy Makers are identified as having an important function in the development of Green Business Models too. These outcomes are then challenged by data collected through interviews with members of two relevant case studies chosen. The result is an analytical discussion determining the developed frameworks’ practical and theoretical implications for business, its limitations, as well as a number of reflective questions and suggestions for further research. Business Administration and Information Systems, (Kandidatuddannelse) Afsluttende afhandling
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