One of the cornerstones of the Danish welfare system is the supply of public services, which is defined centrally by the government and governed locally by municipalities. The municipalities can choose to buy their services from different providers such as other municipalities, self-governing institutions or private companies, just as they may choose to utilize their own solutions. However statistic shows that the municipalities dominate the market by 83 %. In such cases, the municipalities hold a double role, since they are buyers, competitors and providers of welfare. In this thesis the specialized social area have been investigated through Norman Fairclough’ critical discourse analysis, in order to find out, which factors affects the decisions of the municipalities as well as the choice of cooperation partner. The thesis is perceived through an economic perspective; due to a general overspending in the municipalities. The thesis establishes that the municipalities have to be better at bargaining price and quality when searching for the most suitable corporation partner. The thesis however showed that it can be difficult to compare the different offers due to a lack of transparency in prices as well as an uncertainty in relation to the treatments needed. The legal requirements for details included in the budget differ between the services provided by the public actors and those provided by others. Additionally, no law requires that the quality of these services is documented, although some of the private companies and the self-governing institutions have started to document the quality of their efforts voluntarily. The uneven terms of competition indicate that factors besides price and quality, such as legitimacy may affect the municipalities’ decision-making and buying processes. Because it is a public market, driven by public funds, it can be difficult for especially private actors to earn money on this public market, no matter how suitable they are. However, a more fair competition is where the different offers are compared due to price and quality and not due to the ownership; this could be an advantage for the entire Danish welfare.
|Uddannelser||Cand.merc.kom Erhvervsøkonomi og Virksomhedskommunikation, (Kandidatuddannelse) Afsluttende afhandling|