Change Management in Citylogistik-kbh

Abstrakt

The global society is changing and the ability to change is becoming more valuable for each year. Change and changes are becoming an increasing part of the modern society and the pace of change is still increasing. The new urban society has brought new challenges into the increasing metropolitan areas all over the world. In the last decade the concept of urban logistic has emerged among academics and governmental institutions in order to tackle some of these challenges. The years have shown that multiple urban logistic projects have emerged to become successful but the majority has failed. In this explorative case study of Citylogistik-kbh, an urban logistic project in Copenhagen, the aim has been to seek a deeper understanding behind the barriers towards change in the eyes of the retailers. Earlier studies have been conducted primarily from a positivistic approach whereas this research seeks to apply a more hermeneutic approach which should provide new insights. The research has a qualitative approach and deductively explores how change management theory is applied in Citylogistik-kbh in order to build a bridge between theory and practice. In the first part of the research a theoretical framework is constructed which is later tested. Through interviews with actors of Citylogistik-kbh, it was possible to develop a better understanding of the barriers towards change and how those barriers were handled. During the research it thereby became evident that the main barrier towards change is a low sense of urgency felt between the retailers.