The thesis will investigate how start-ups can engage in co-creation with their stakeholders, and why it is relevant for them to do so. This focus is based on the lack of research centered on co-creation in the context of start-ups, in an otherwise blooming field of research with focus on co-creation. This means that the overall goal of this thesis is to investigate the relevance of doing research in regards to co-creation in start-ups.In order to write this thesis, I explored a case, of a start-up, named Kød&Bajer, a concept bar, engaging in co-creation with their stakeholders. I used a narrative analysis, which focused on the view of the owners of Kød&Bajer and their perception of how they co-created, and why it was relevant for them. By analyzing K&B through a narrative analysis, I could create a story out of the fragmented tales told to me in the bar of Kød&Bajer.This narrative analysis, told the story of how K&B engaged in co-creation with their stakeholders, through the initiatives Kød&Bajer did, and through the community platform, which was created in the bar. I also found that co-creation truly plays a relevant role for start-ups, because co-creation helped shape the identity of Kød&Bajer, and created the basis for a restructuring of the organization. I find that co-creation in start-ups, are a valuable area for further research, because of the start-up different use of co-creation, in comparison to the established organization.
|Uddannelser||Cand.soc.oie Organisational Innovation and Entrepreneurship , (Kandidatuddannelse) Afsluttende afhandling|