The purpose of this study is to explore insights related to how creativity and innovation are interlinked. As the concepts of creativity and innovation are rather broad constructs, the focus of this study is set on the element of creative activities in a specific innovation process. With this focus the aim is to contribute to the practical and academic understanding of how creativity is influencing and affecting the innovation process in the chosen context. In order to reach this aim the examination of the problem has been conducted in three steps. Firstly, the most prominent theoretical process models within the field of creativity and innovation has been selected, analyses and synthesized into one integrated explorative framework. Secondly, the empirical case, which is constituted of creative exercises in an innovation process, has been studied with qualitative observations to gain further empirical insights to the problem in practice. Thirdly, the theoretical and empirical findings have been discussed conjointly to elucidate the problem from both a practical and theoretical perspective. In this study it was found, how the explorative theoretical framework and the empirical findings explain the same elements and objects being studied in different ways. In practice it was found, how working with either a closed problem related to product or an open problem related to concept, had an effect of how the exercises for creativity was utilized in the process, and how the innovation process progressed. From a theoretical point of view insights explaining these differences fully is absent. In practice it was also found, how the element of problem structure generated different patterns of prototyping, idea generation, selecting and testing of ideas. In terms of how the innovation phases and the role of creativity within the phases are weighing across time, practice and theory in additionally provides various explanations. From the base of this study, it is recommended to pursue further research on some of the aspects that this study did not cover. It is recommended that future studies should look into the aspect of structures, knowledge, interdisciplinarity, outcome and other contexts in order to get a better understanding on how creativity and innovation are interconnected.
|Uddannelser||Cand.soc.oie Organisational Innovation and Entrepreneurship , (Kandidatuddannelse) Afsluttende afhandling|