Your City, My City, Their City, Our City

Different Perceptions of a Place Brand by Diverse Target Groups

Suzanne C. Beckmann, Sebastian Zenker, Evelyn Knubben

Publikation: KonferencebidragPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2010
StatusUdgivet - 2010
BegivenhedThe 6th Thought Leaders International Conference on Brand Management 2010 - Lugano, Schweiz
Varighed: 18 apr. 201020 apr. 2010
Konferencens nummer: 6

Konference

KonferenceThe 6th Thought Leaders International Conference on Brand Management 2010
Nummer6
LandSchweiz
ByLugano
Periode18/04/201020/04/2010

Citer dette

Beckmann, S. C., Zenker, S., & Knubben, E. (2010). Your City, My City, Their City, Our City: Different Perceptions of a Place Brand by Diverse Target Groups. Afhandling præsenteret på The 6th Thought Leaders International Conference on Brand Management 2010, Lugano, Schweiz.
Beckmann, Suzanne C. ; Zenker, Sebastian ; Knubben, Evelyn . / Your City, My City, Their City, Our City : Different Perceptions of a Place Brand by Diverse Target Groups. Afhandling præsenteret på The 6th Thought Leaders International Conference on Brand Management 2010, Lugano, Schweiz.
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Beckmann, SC, Zenker, S & Knubben, E 2010, 'Your City, My City, Their City, Our City: Different Perceptions of a Place Brand by Diverse Target Groups' Paper fremlagt ved The 6th Thought Leaders International Conference on Brand Management 2010, Lugano, Schweiz, 18/04/2010 - 20/04/2010, .

Your City, My City, Their City, Our City : Different Perceptions of a Place Brand by Diverse Target Groups. / Beckmann, Suzanne C.; Zenker, Sebastian; Knubben, Evelyn .

2010. Afhandling præsenteret på The 6th Thought Leaders International Conference on Brand Management 2010, Lugano, Schweiz.

Publikation: KonferencebidragPaperForskningpeer review

TY - CONF

T1 - Your City, My City, Their City, Our City

T2 - Different Perceptions of a Place Brand by Diverse Target Groups

AU - Beckmann, Suzanne C.

AU - Zenker, Sebastian

AU - Knubben, Evelyn

PY - 2010

Y1 - 2010

M3 - Paper

ER -

Beckmann SC, Zenker S, Knubben E. Your City, My City, Their City, Our City: Different Perceptions of a Place Brand by Diverse Target Groups. 2010. Afhandling præsenteret på The 6th Thought Leaders International Conference on Brand Management 2010, Lugano, Schweiz.