Writing the History of Advertising for a Postadvertising Age: Historiographical Reflections, Methodological Challenges, and Theoretical Opportunities

Publikation: Bidrag til tidsskriftKonferenceabstrakt i tidsskriftForskningpeer review

OriginalsprogEngelsk
TidsskriftJournal of Macromarketing
Vol/bind32
Udgave nummer4
Sider (fra-til)447-448
ISSN0276-1467
DOI
StatusUdgivet - 2012
BegivenhedThe 37th Annual Macromarketing Conference. 2012 - Freie Universität Berlin, Berlin, Tyskland
Varighed: 13 jun. 201216 jun. 2012
Konferencens nummer: 37
http://macromarketing.org/wp-content/uploads/2011/08/Macromarketing2012Proceedings.pdf

Konference

KonferenceThe 37th Annual Macromarketing Conference. 2012
Nummer37
LokationFreie Universität Berlin
LandTyskland
ByBerlin
Periode13/06/201216/06/2012
Internetadresse

Citer dette

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Writing the History of Advertising for a Postadvertising Age : Historiographical Reflections, Methodological Challenges, and Theoretical Opportunities. / Schwarzkopf, Stefan.

I: Journal of Macromarketing, Bind 32, Nr. 4, 2012, s. 447-448.

Publikation: Bidrag til tidsskriftKonferenceabstrakt i tidsskriftForskningpeer review

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