Writing the History of Advertising for a Postadvertising Age: Historiographical Reflections, Methodological Challenges, and Theoretical Opportunities

    Publikation: Bidrag til tidsskriftKonferenceabstrakt i tidsskriftForskningpeer review

    OriginalsprogEngelsk
    TidsskriftJournal of Macromarketing
    Vol/bind32
    Udgave nummer4
    Sider (fra-til)447-448
    ISSN0276-1467
    DOI
    StatusUdgivet - 2012
    BegivenhedThe 37th Annual Macromarketing Conference. 2012 - Freie Universität Berlin, Berlin, Tyskland
    Varighed: 13 jun. 201216 jun. 2012
    Konferencens nummer: 37
    http://macromarketing.org/wp-content/uploads/2011/08/Macromarketing2012Proceedings.pdf

    Konference

    KonferenceThe 37th Annual Macromarketing Conference. 2012
    Nummer37
    LokationFreie Universität Berlin
    Land/OmrådeTyskland
    ByBerlin
    Periode13/06/201216/06/2012
    Internetadresse

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