Writing the History of Advertising for a Postadvertising Age: Historiographical Reflections, Methodological Challenges, and Theoretical Opportunities

Stefan Schwarzkopf

doi:10.1177/0276146712466773

Writing the History of Advertising for a Postadvertising Age: Historiographical Reflections, Methodological Challenges, and Theoretical Opportunities

Publikation: Bidrag til tidsskrift › Konferenceabstrakt i tidsskrift › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Journal of Macromarketing
Vol/bind	32
Udgave nummer	4
Sider (fra-til)	447-448
ISSN	0276-1467
DOI	https://doi.org/10.1177/0276146712466773
Status	Udgivet - 2012
Begivenhed	The 37th Annual Macromarketing Conference. 2012 - Freie Universität Berlin, Berlin, Tyskland Varighed: 13 jun. 2012 → 16 jun. 2012 Konferencens nummer: 37 http://macromarketing.org/wp-content/uploads/2011/08/Macromarketing2012Proceedings.pdf

Konference

Konference	The 37th Annual Macromarketing Conference. 2012
Nummer	37
Lokation	Freie Universität Berlin
Land/Område	Tyskland
By	Berlin
Periode	13/06/2012 → 16/06/2012
Internetadresse	http://macromarketing.org/wp-content/uploads/2011/08/Macromarketing2012Proceedings.pdf

Adgang til dokumentet

10.1177/0276146712466773

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Citationsformater

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title = "Writing the History of Advertising for a Postadvertising Age: Historiographical Reflections, Methodological Challenges, and Theoretical Opportunities",

author = "Stefan Schwarzkopf",

year = "2012",

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language = "English",

volume = "32",

pages = "447--448",

journal = "Journal of Macromarketing",

issn = "0276-1467",

publisher = "SAGE Publications",

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note = "The 37th Annual Macromarketing Conference. 2012 ; Conference date: 13-06-2012 Through 16-06-2012",

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T1 - Writing the History of Advertising for a Postadvertising Age

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DO - 10.1177/0276146712466773

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Y2 - 13 June 2012 through 16 June 2012

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