Word-of-Mouth and Emotions in a Theory of Reasoned Action Perspective

Anne Martensen; Lars Grønholdt

Word-of-Mouth and Emotions in a Theory of Reasoned Action Perspective

Anne Martensen
, Lars Grønholdt

Institut for Afsætningsøkonomi

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	Proceedings of the 8th International Conferance on Research in Advertising : ICORIA 2009
Redaktører	Ralf Terlutter, Sandra Diehl, Matthias Karmasin, Edith Smit
Antal sider	10
Forlag	European Advertising Academy
Publikationsdato	2009
ISBN (Trykt)	978-3-200-01556-2
Status	Udgivet - 2009
Begivenhed	The 8th ICORIA Conference - Klagenfurt, Østrig Varighed: 25 jun. 2009 → 27 jun. 2009 Konferencens nummer: 8

Konference

Konference	The 8th ICORIA Conference
Nummer	8
Land/Område	Østrig
By	Klagenfurt
Periode	25/06/2009 → 27/06/2009

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Citationsformater

@inproceedings{71606810e18f11de95d6000ea68e967b,

title = "Word-of-Mouth and Emotions in a Theory of Reasoned Action Perspective",

author = "Anne Martensen and Lars Gr{\o}nholdt",

year = "2009",

language = "English",

isbn = "978-3-200-01556-2",

editor = "Ralf Terlutter and Sandra Diehl and Matthias Karmasin and Edith Smit",

booktitle = "Proceedings of the 8th International Conferance on Research in Advertising",

publisher = "European Advertising Academy",

note = "The 8th ICORIA Conference ; Conference date: 25-06-2009 Through 27-06-2009",

}

Word-of-Mouth and Emotions in a Theory of Reasoned Action Perspective. / Martensen, Anne; Grønholdt, Lars.
Proceedings of the 8th International Conferance on Research in Advertising: ICORIA 2009. red. / Ralf Terlutter; Sandra Diehl; Matthias Karmasin; Edith Smit. European Advertising Academy, 2009.

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

TY - GEN

T1 - Word-of-Mouth and Emotions in a Theory of Reasoned Action Perspective

AU - Martensen, Anne

AU - Grønholdt, Lars

N1 - Conference code: 8

PY - 2009

Y1 - 2009

M3 - Article in proceedings

SN - 978-3-200-01556-2

BT - Proceedings of the 8th International Conferance on Research in Advertising

A2 - Terlutter, Ralf

A2 - Diehl, Sandra

A2 - Karmasin, Matthias

A2 - Smit, Edith

PB - European Advertising Academy

T2 - The 8th ICORIA Conference

Y2 - 25 June 2009 through 27 June 2009

ER -