Word-of-Mouth and Emotions in a Theory of Reasoned Action Perspective

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelProceedings of the 8th International Conferance on Research in Advertising : ICORIA 2009
RedaktørerRalf Terlutter, Sandra Diehl, Matthias Karmasin, Edith Smit
Antal sider10
ForlagEuropean Advertising Academy
Publikationsdato2009
ISBN (Trykt)978-3-200-01556-2
StatusUdgivet - 2009
BegivenhedThe 8th ICORIA Conference - Klagenfurt, Østrig
Varighed: 25 jun. 200927 jun. 2009
Konferencens nummer: 8

Konference

KonferenceThe 8th ICORIA Conference
Nummer8
Land/OmrådeØstrig
ByKlagenfurt
Periode25/06/200927/06/2009

Citationsformater