Women in Transition: Consumption Narratives of First-time Motherhood

Andrea Hemetsberger; Sylvia von Wallpach; Martina Bauer

Women in Transition: Consumption Narratives of First-time Motherhood

Andrea Hemetsberger
, Sylvia von Wallpach
, Martina Bauer

Institut for Afsætningsøkonomi

Universität Innsbruck

Publikation: Bidrag til tidsskrift › Konferenceartikel i tidsskrift › Forskning › peer review

Abstract

Adopting a life-course perspective, this study reveals four narratives of transition to motherhood and according changes of (non-)
consumption patterns that liberate, constrain, support, legitimize, and perfectionize women’s understandings of motherhood as ‘a
fairytale’ coming true, as a ‘dual-role narrative’, as ‘temporary motherhood’, or as a ‘turning point’ in life.

Originalsprog	Engelsk
Tidsskrift	Advances in Consumer Research
Vol/bind	43
Sider (fra-til)	368-373
Antal sider	6
ISSN	0098-9258
Status	Udgivet - 2015
Begivenhed	46th Annual Conference of the Association for Consumer Research. ACR 2015 - Hilton New Orleans Riverside, New Orleans, USA Varighed: 1 okt. 2015 → 4 okt. 2015 Konferencens nummer: 46 http://www.acrweb.org

Konference

Konference	46th Annual Conference of the Association for Consumer Research. ACR 2015
Nummer	46
Lokation	Hilton New Orleans Riverside
Land/Område	USA
By	New Orleans
Periode	01/10/2015 → 04/10/2015
Internetadresse	http://www.acrweb.org

Adgang til dokumentet

http://www.acrwebsite.org/volumes/v43/acr_vol43_1019692.pdfLicens: Ikke-specificeret

Handle.net

Persistent link

Citationsformater

@inproceedings{1db3a7ba2c7342cdbda9a2aa02a3c4fb,

title = "Women in Transition: Consumption Narratives of First-time Motherhood",

abstract = "Adopting a life-course perspective, this study reveals four narratives of transition to motherhood and according changes of (non-) consumption patterns that liberate, constrain, support, legitimize, and perfectionize women{\textquoteright}s understandings of motherhood as {\textquoteleft}a fairytale{\textquoteright} coming true, as a {\textquoteleft}dual-role narrative{\textquoteright}, as {\textquoteleft}temporary motherhood{\textquoteright}, or as a {\textquoteleft}turning point{\textquoteright} in life.",

author = "Andrea Hemetsberger and \{von Wallpach\}, Sylvia and Martina Bauer",

year = "2015",

language = "English",

volume = "43",

pages = "368--373",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Association for Consumer Research",

note = "46th Annual Conference of the Association for Consumer Research. ACR 2015 ; Conference date: 01-10-2015 Through 04-10-2015",

url = "http://www.acrweb.org",

}

TY - GEN

T1 - Women in Transition

T2 - 46th Annual Conference of the Association for Consumer Research. ACR 2015

AU - Hemetsberger, Andrea

AU - von Wallpach, Sylvia

AU - Bauer, Martina

N1 - Conference code: 46

PY - 2015

Y1 - 2015

N2 - Adopting a life-course perspective, this study reveals four narratives of transition to motherhood and according changes of (non-) consumption patterns that liberate, constrain, support, legitimize, and perfectionize women’s understandings of motherhood as ‘a fairytale’ coming true, as a ‘dual-role narrative’, as ‘temporary motherhood’, or as a ‘turning point’ in life.

AB - Adopting a life-course perspective, this study reveals four narratives of transition to motherhood and according changes of (non-) consumption patterns that liberate, constrain, support, legitimize, and perfectionize women’s understandings of motherhood as ‘a fairytale’ coming true, as a ‘dual-role narrative’, as ‘temporary motherhood’, or as a ‘turning point’ in life.

M3 - Conference article in journal

SN - 0098-9258

VL - 43

SP - 368

EP - 373

JO - Advances in Consumer Research

JF - Advances in Consumer Research

Y2 - 1 October 2015 through 4 October 2015

ER -