Why Stakeholder Engagement will not be Tweeted: Logics and the Power Corset

Itziar Castello, Michael Etter

    Publikation: KonferencebidragPaperForskningpeer review

    Abstrakt

    We analyze the role of power transforming stakeholder engagement practices under the conditions of the network society. We look at how Global Health (pseudonym) managers navigate between two competing logics of stakeholder engagement: the current (influence logic) and the new logic underlying social media (logic of community). With a longitudinal study of 26 months we find that managers are
    able to integrate symbolic and substantive elements of the new logic but elements of the conditions of authority and hierarchy remain unchanged constraining new forms of stakeholder engagement. We relate our results to the current conceptualization of stakeholder engagement as firm centered.
    OriginalsprogEngelsk
    Publikationsdato2012
    Antal sider40
    StatusUdgivet - 2012
    BegivenhedThe Academy of Management Annual Meeting 2012: The Informal Economy - Boston, USA
    Varighed: 3 aug. 20127 aug. 2012
    Konferencens nummer: 72
    http://annualmeeting.aomonline.org/2012/

    Konference

    KonferenceThe Academy of Management Annual Meeting 2012
    Nummer72
    Land/OmrådeUSA
    ByBoston
    Periode03/08/201207/08/2012
    AndetThe Informal Economy
    Internetadresse

    Emneord

    • Stakeholder engagement
    • Social media
    • Logics
    • Power
    • Sustainability
    • Pharmaceutical industry

    Citationsformater