Abstrakt
We analyze the role of power transforming stakeholder engagement practices under the conditions of the network society. We look at how Global Health (pseudonym) managers navigate between two competing logics of stakeholder engagement: the current (influence logic) and the new logic underlying social media (logic of community). With a longitudinal study of 26 months we find that managers are
able to integrate symbolic and substantive elements of the new logic but elements of the conditions of authority and hierarchy remain unchanged constraining new forms of stakeholder engagement. We relate our results to the current conceptualization of stakeholder engagement as firm centered.
able to integrate symbolic and substantive elements of the new logic but elements of the conditions of authority and hierarchy remain unchanged constraining new forms of stakeholder engagement. We relate our results to the current conceptualization of stakeholder engagement as firm centered.
| Originalsprog | Engelsk |
|---|---|
| Publikationsdato | 2012 |
| Antal sider | 40 |
| Status | Udgivet - 2012 |
| Begivenhed | The Academy of Management Annual Meeting 2012: The Informal Economy - Boston, USA Varighed: 3 aug. 2012 → 7 aug. 2012 Konferencens nummer: 72 http://annualmeeting.aomonline.org/2012/ |
Konference
| Konference | The Academy of Management Annual Meeting 2012 |
|---|---|
| Nummer | 72 |
| Land/Område | USA |
| By | Boston |
| Periode | 03/08/2012 → 07/08/2012 |
| Andet | The Informal Economy |
| Internetadresse |
Emneord
- Stakeholder engagement
- Social media
- Logics
- Power
- Sustainability
- Pharmaceutical industry