Why do People Stop playing On-Line Games?

Frantisek Sudzina, Liana Razmerita

    Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

    Abstrakt

    The recent initial public offering of shares of Zynga, probably the most important on-line game provider, drew interest of potential investors but also of general public to their business model. What the most interested people learned so far is that if Zynga had not changed their accounting practice, they would be in red numbers for several months already. This is most likely caused by people stopping to play their games. This paper provides an estimate of what proportion of people, who played on-line games, already stopped playing them. Additionally, it analyzed the reasons why people stopped playing on-line games. It also compares Facebook and other on-line games.
    OriginalsprogEngelsk
    TitelOrganizational Science Development: Quality. Innovation. Future
    Antal sider8
    Udgivelses stedPortoroz
    ForlagUniversity of Maribor
    Publikationsdato2012
    Sider1137-1144
    ISBN (Trykt)978-961-232-254-0
    StatusUdgivet - 2012
    BegivenhedThe 31st International Conference on Organizational Science Development: Quality. Innovation. Future. - Portorož, Slovenien
    Varighed: 21 mar. 201223 mar. 2012
    Konferencens nummer: 31

    Konference

    KonferenceThe 31st International Conference on Organizational Science Development
    Nummer31
    LandSlovenien
    ByPortorož
    Periode21/03/201223/03/2012

    Bibliografisk note

    CBS Bibliotek har ikke adgang til materialet

    Citationsformater

    Sudzina, F., & Razmerita, L. (2012). Why do People Stop playing On-Line Games? I Organizational Science Development: Quality. Innovation. Future (s. 1137-1144). University of Maribor.