Who’s Got the Power? How Data is Changing Power in Value Networks

Thomas Ritter, Wolfgang Ulaga

    Publikation: KonferencebidragPaperForskningpeer review

    Abstrakt

    Data is increasingly changing the reality of business because digitalization is for many firms a major investment while at the same time offering huge optimization potentials. Strategically, new data-driven offers are entering the markets (e.g. data-driven service offerings pioneered by Rolls-Royce famous hour-by-the-hour offering), and new business models (like Uber and AirBnB) disrupt existing ones. As such, data and digitization have a tremendous impact on business.
    OriginalsprogEngelsk
    Publikationsdato2017
    Antal sider5
    StatusUdgivet - 2017
    Begivenhed8th Biennial International Conference on Business Market Management - Karl-Franzens-University of Graz, Graz, Østrig
    Varighed: 6 jul. 20178 jul. 2017
    Konferencens nummer: 8
    https://marketing.uni-graz.at/en/research/bmm-emac-2017/

    Konference

    Konference8th Biennial International Conference on Business Market Management
    Nummer8
    LokationKarl-Franzens-University of Graz
    LandØstrig
    ByGraz
    Periode06/07/201708/07/2017
    Internetadresse

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