Who’s Got the Power?: How Data is Changing Power in Value Networks

Thomas Ritter; Wolfgang Ulaga

Who’s Got the Power? How Data is Changing Power in Value Networks

Arizona State University

Publikation: Konferencebidrag › Paper › Forskning › peer review

Abstract

Data is increasingly changing the reality of business because digitalization is for many firms a major investment while at the same time offering huge optimization potentials. Strategically, new data-driven offers are entering the markets (e.g. data-driven service offerings pioneered by Rolls-Royce famous hour-by-the-hour offering), and new business models (like Uber and AirBnB) disrupt existing ones. As such, data and digitization have a tremendous impact on business.

Originalsprog	Engelsk
Publikationsdato	2017
Antal sider	5
Status	Udgivet - 2017
Begivenhed	8th Biennial International Conference on Business Market Management - Karl-Franzens-University of Graz, Graz, Østrig Varighed: 6 jul. 2017 → 8 jul. 2017 Konferencens nummer: 8 https://marketing.uni-graz.at/en/research/bmm-emac-2017/

Konference

Konference	8th Biennial International Conference on Business Market Management
Nummer	8
Lokation	Karl-Franzens-University of Graz
Land/Område	Østrig
By	Graz
Periode	06/07/2017 → 08/07/2017
Internetadresse	https://marketing.uni-graz.at/en/research/bmm-emac-2017/

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Persistent link

Citationsformater

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abstract = "Data is increasingly changing the reality of business because digitalization is for many firms a major investment while at the same time offering huge optimization potentials. Strategically, new data-driven offers are entering the markets (e.g. data-driven service offerings pioneered by Rolls-Royce famous hour-by-the-hour offering), and new business models (like Uber and AirBnB) disrupt existing ones. As such, data and digitization have a tremendous impact on business.",

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N2 - Data is increasingly changing the reality of business because digitalization is for many firms a major investment while at the same time offering huge optimization potentials. Strategically, new data-driven offers are entering the markets (e.g. data-driven service offerings pioneered by Rolls-Royce famous hour-by-the-hour offering), and new business models (like Uber and AirBnB) disrupt existing ones. As such, data and digitization have a tremendous impact on business.

AB - Data is increasingly changing the reality of business because digitalization is for many firms a major investment while at the same time offering huge optimization potentials. Strategically, new data-driven offers are entering the markets (e.g. data-driven service offerings pioneered by Rolls-Royce famous hour-by-the-hour offering), and new business models (like Uber and AirBnB) disrupt existing ones. As such, data and digitization have a tremendous impact on business.

M3 - Paper

Y2 - 6 July 2017 through 8 July 2017

ER -