Where Is the Crowd?

Stephen Warren, Rob Gleasure, Phillip O’Reilly, Joseph Feller, Shanping Li, Jerry Christoforo

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Abstrakt

Crowdfunding has received increasing attention in the financial services space in the past few years. This is because crowdfunding has become a viable alternative to traditional capital investment and thus a threat to investors in that sector. Various platforms exist which allow fundraisers to pitch an idea and spread awareness with the intention of acquiring backers. Most backers of crowdfunding campaigns come to the platform with the fundraiser rather than from the platform itself [25]. Fundraisers must find and engage a crowd and not rely on the platform for provision of the crowd. This paper sets out four action design principles for identifying and engaging a crowd. Using a boundary object theory approach, the crowdfunding campaign is broken down based on backer’s social worlds which define the crowd and their interests.
OriginalsprogEngelsk
TitelDesigning the Digital Transformation : DESRIST 2017 Research in Progress Proceedings
RedaktørerAlexander Maedche, Jan vom Brocke, Alan Hevner
Antal sider8
UdgivelsesstedKarlsruhe
ForlagKarlsruher Institut für Technologie
Publikationsdato2017
Sider172-179
StatusUdgivet - 2017
Udgivet eksterntJa
Begivenhed12th International Conference on Design Science Research in Information Systems and Technology. DESRIST 2017 - Karlsruhe Institute of Technology (KIT), Karlsruhe, Tyskland
Varighed: 30 maj 20171 jun. 2017
Konferencens nummer: 12
http://desrist2017.kit.edu/

Konference

Konference12th International Conference on Design Science Research in Information Systems and Technology. DESRIST 2017
Nummer12
LokationKarlsruhe Institute of Technology (KIT)
Land/OmrådeTyskland
ByKarlsruhe
Periode30/05/201701/06/2017
Internetadresse

Emneord

  • Crowdfunding
  • Boundary object theory
  • Social worlds
  • Design science

Citationsformater