When the Place and Destination Brand Fight: The Fehmarnbelt Case

Publikation: Konferencebidrag › Paper › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2015
Antal sider	18
Status	Udgivet - 2015
Begivenhed	The 3rd Institute of Place Management Conference 2015 - Poznań University of Economics, Poznań, Polen Varighed: 6 maj 2015 → 8 maj 2015 Konferencens nummer: 3 http://www.placemanagement2015.pl/

Konference	The 3rd Institute of Place Management Conference 2015
Nummer	3
Lokation	Poznań University of Economics
Land/Område	Polen
By	Poznań
Periode	06/05/2015 → 08/05/2015
Internetadresse	http://www.placemanagement2015.pl/

Emneord

@conference{cfd4351ed95744068b199f39988bdc9c,

title = "When the Place and Destination Brand Fight: The Fehmarnbelt Case",

keywords = "Place branding, Destination branding, Interregional branding, Positioning, Stakeholder management",

author = "Sebastian Zenker and Erik Braun and Jan-Jelle Witte",

year = "2015",

language = "English",

note = "null ; Conference date: 06-05-2015 Through 08-05-2015",

url = "http://www.placemanagement2015.pl/",

}