When the Place and Destination Brand Fight: The Fehmarnbelt Case

Sebastian Zenker, Erik Braun, Jan-Jelle Witte

Publikation: KonferencebidragPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2015
Antal sider18
StatusUdgivet - 2015
BegivenhedThe 3rd Institute of Place Management Conference 2015 - Poznań University of Economics, Poznań, Polen
Varighed: 6 maj 20158 maj 2015
Konferencens nummer: 3
http://www.placemanagement2015.pl/

Konference

KonferenceThe 3rd Institute of Place Management Conference 2015
Nummer3
LokationPoznań University of Economics
LandPolen
ByPoznań
Periode06/05/201508/05/2015
Internetadresse

Bibliografisk note

CBS Bibliotek har ikke adgang til materialet

Emneord

  • Place branding
  • Destination branding
  • Interregional branding
  • Positioning
  • Stakeholder management

Citationsformater

Zenker, S., Braun, E., & Witte, J-J. (2015). When the Place and Destination Brand Fight: The Fehmarnbelt Case. Paper præsenteret på The 3rd Institute of Place Management Conference 2015, Poznań, Polen.