When Crowds Play God: A Promethean Perspective on Crowdfunding

Kieran Conboy*, Rob Gleasure, Lorraine Morgan

*Corresponding author af dette arbejde

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Abstrakt

Crowdfunding projects have been the subject of contrasting narratives. To many, they are the antithesis of predatory bottom-line business ventures, and to others, they are an under-regulated vehicle for immature, or unscrupulous project owners to exploit inexperienced and vulnerable investors. These differences are significant, given many use crowdfunding to build public awareness and project a positive image. We use the myth of Prometheus – the Greek god associated with “defiant progress” and technological advancement – as a sensitising lens to build a set of competing, dialectic archetypes. We then apply these archetypes through a Hegelian dialectic analysis of three high-profile crowdfunding campaigns. The overarching contribution of the study is that it provides a foundation for discussion of the positive and negative narratives surrounding crowdfunded project owners and explicates the limitations of crowdfunding as an enabler of positive systemic change. The dialectic approach provides a systematic means of identifying the essence of disagreement between narratives. While it may be too early to predict the outcomes for emerging technology-driven initiatives such as crowdfunding, the use of myth offers a sophisticated means to look for “rhyming” phenomena, where the phenomena at play are similar to the grand frailties of humankind throughout history.
OriginalsprogEngelsk
TidsskriftEuropean Journal of Information Systems
Vol/bind31
Udgave nummer2
Sider (fra-til)207-226
Antal sider20
ISSN0960-085X
DOI
StatusUdgivet - apr. 2022

Bibliografisk note

Published online: 26 December 2020.

Emneord

  • Crowdfunding
  • Dialectic
  • Myth
  • Prometheus
  • Kickstarter

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