When Cognitive Sciences Meet Real Life: Decoding the Semiotic Cocktail of Food Labels from a Fairness Perspective

Viktor Smith, Henrik Selsøe Sørensen, Niina Nissilä, Serguey Shelov

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

    Abstrakt

    Consumers in general pay little attention to food labels. The study of expert-to-layperson communication related to food labels integrates many aspects of what cognitive sciences are about: Knowledge modelling and knowledge transfer, termhood and precision as well as fuzziness, interaction between text, pictures, colours and sensory qualities of a package, expectations and attention. All of this is present on a very limited space in a concentrated form. A consumer who is to make an informed choice of a food product risks being misled by the bombardment with elements of information which interact with his/her existing knowledge, expectations and buying motivations. A cross-disciplinary Danish research project provides a new, shared frame of reference for food manufacturers, authorities, and consumer organisations for assessing in-store food-to-consumer communication from a fairness perspective. The aim is to reduce the misleading hazards in food labelling and suggest how to improve food label communication.
    OriginalsprogEngelsk
    TidsskriftTerminology science and research - Journal of the International Institute of Terminology Research
    Vol/bind23
    Sider (fra-til)5-36
    ISSN1017-382X
    StatusUdgivet - 2012
    BegivenhedIITF COLLOQUIUM: Language Policy and LSP Planning - Perm State University, Perm, Rusland
    Varighed: 22 aug. 201123 aug. 2011

    Konference

    KonferenceIITF COLLOQUIUM
    LokationPerm State University
    LandRusland
    ByPerm
    Periode22/08/201123/08/2011

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