What's in a Strategy? Ways to Get Lost in Translation of the Strategy

Søren Obed Madsen

Publikation: KonferencebidragPaperForskningpeer review

Abstrakt

Although a strategy, in theory, should help the organization to move in the same direction by showing a direction for the organization, in practice the strategy increases the number of possible paths, as managers translate the strategy into their own context. This increases the number of strategies in the organization, and it becomes difficult to get an overview of the interaction and relationships between the translated strategies. This not only raises questions about which function the strategy has in an organization but also about what is strategy implementation when the managers don’t implement the strategy, but are implementing their translations of the strategy, which is different from the original.
OriginalsprogEngelsk
Publikationsdato2014
Antal sider19
StatusUdgivet - 2014
BegivenhedThe Academy of Management Annual Meeting 2014: The Power of Words - Philadelphia, USA
Varighed: 1 aug. 20145 aug. 2014
Konferencens nummer: 74
http://aom.org/annualmeeting/

Konference

KonferenceThe Academy of Management Annual Meeting 2014
Nummer74
LandUSA
ByPhiladelphia
Periode01/08/201405/08/2014
Internetadresse

Bibliografisk note

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Citationsformater

Obed Madsen, S. (2014). What's in a Strategy? Ways to Get Lost in Translation of the Strategy. Afhandling præsenteret på The Academy of Management Annual Meeting 2014, Philadelphia, USA.