What Role Does Consumption Play in the Motherhood Identity? Exploring the Motherhood Institution, Motherhood Ideals and Mothering Experiences

Andrea Davies, Susan Dobscha, Susi Geiger, Stephanie O'Donohoe, Lisa O'Malley, Andrea Prothero, Elin Brandi Sørensen, Thyra Uth Thomsen

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Abstrakt

This paper provides a conceptual framework to explore the relationship between consumption and the motherhood identity. From an assessment of a diversity of literature from different disciplines it is shown that the identity of motherhood is framed by the interrelationships between the motherhood institution, motherhood ideals and mothering experiences and consumption plays a significant role in shaping this identity. While there is substantial literature available on the motherhood institution and ideals there is less information on mothers actual mothering experiences and even less on the role consumption plays in shaping the motherhood identity. As such the authors argue further empirical research, particularly from a societal standpoint, to explore these interrelationships, focusing specifically on mothering and consumption experiences, is warranted.
OriginalsprogEngelsk
TitelMacromarketing 2006 Seminar Proceedings : Macromarketing the Future of Marketing?
Antal sider22
UdgivelsesstedDunedin
ForlagUniversity of Otago
Publikationsdato2006
Sider515-536
Artikelnummer36
ISBN (Trykt)1877165050
StatusUdgivet - 2006
BegivenhedThe 31st Annual Macromarketing Conference. 2006 - University of Otago, Queenstown, New Zealand
Varighed: 6 jun. 20068 jun. 2006
Konferencens nummer: 31
http://society.macromarketing.org/conference/

Konference

KonferenceThe 31st Annual Macromarketing Conference. 2006
Nummer31
LokationUniversity of Otago
Land/OmrådeNew Zealand
ByQueenstown
Periode06/06/200608/06/2006
Internetadresse

Emneord

  • Forbrugeradfærd
  • Forbrugerpsykologi
  • Familiesociologi
  • Ægteskab
  • moderskab
  • mødre

Citationsformater