What drives innovation and creativity in brand management?

Morten Bach Jensen, Suzanne C. Beckmann

    Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

    OriginalsprogEngelsk
    TitelIntangible Economies: Brand, Corporate Image, Iodentity & Reputation in the 21st entury
    Antal sider16
    Publikationsdato2007
    StatusUdgivet - 2007
    Begivenhed3rd Annual Colloquium of the AM's Brand, Corporate Identity and Reputation SIG, Brunel University - West London, Storbritannien
    Varighed: 12 sep. 200713 sep. 2007
    Konferencens nummer: 3

    Konference

    Konference3rd Annual Colloquium of the AM's Brand, Corporate Identity and Reputation SIG, Brunel University
    Nummer3
    Land/OmrådeStorbritannien
    ByWest London
    Periode12/09/200713/09/2007

    Bibliografisk note

    løbenummer: 075472

    Emneord

    • udenforområde
    • Brand management

    Citationsformater