Weight Loss for the Mind: Consumers’ Construction of Food Related Health Values and Their Impact on Food Health Behaviour

Torben Hansen, Thyra Uth Thomsen

Publikation: Konferencebidrag › Paper › Forskning › peer review

Resumé

Consumers may pursue health as a value through their food consumption. However, health may be constructed in various ways and thus have various impacts on nutritional behaviour. This is what this paper sets out to explore. First, we investigate what food related health means to consumers (Study 1). Second, we illustrate how different constructions of food related health affect involvement, and ultimately food health behaviour (Study 2). Study 1 is based on qualitative depth interviews with 16 interviewees, while Study 2 is based on data (n=599) collected from a nationally representative consumer panel. Results show that food related health can be constructed in several different ways and that certain health values have a positive indirect impact on food health behaviour through food health involvement, while others have a negative indirect impact on food health behaviour through food health involvement. Finally, the marketing and policy implications of the results are discussed.
OriginalsprogEngelsk
Publikationsdato2017
Antal sider15
StatusUdgivet - 2017
BegivenhedThe 16th International Marketing Trends Conference - Madrid, Spanien
Varighed: 26 jan. 2017 → 28 jan. 2017
Konferencens nummer: 16

Konference

KonferenceThe 16th International Marketing Trends Conference
Nummer16
LandSpanien
ByMadrid
Periode26/01/2017 → 28/01/2017

Bibliografisk note

CBS Bibliotek har ikke adgang til materialet

Emneord

  • Nutrition
  • Health
  • Narrative constructions
  • Values
  • Involvement
  • Health behaviour

Citer dette

Hansen, T., & Uth Thomsen, T. (2017). Weight Loss for the Mind: Consumers’ Construction of Food Related Health Values and Their Impact on Food Health Behaviour. Afhandling præsenteret på The 16th International Marketing Trends Conference, Madrid, Spanien.
Hansen, Torben ; Uth Thomsen, Thyra. / Weight Loss for the Mind : Consumers’ Construction of Food Related Health Values and Their Impact on Food Health Behaviour. Afhandling præsenteret på The 16th International Marketing Trends Conference, Madrid, Spanien.15 s.
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abstract = "Consumers may pursue health as a value through their food consumption. However, health may be constructed in various ways and thus have various impacts on nutritional behaviour. This is what this paper sets out to explore. First, we investigate what food related health means to consumers (Study 1). Second, we illustrate how different constructions of food related health affect involvement, and ultimately food health behaviour (Study 2). Study 1 is based on qualitative depth interviews with 16 interviewees, while Study 2 is based on data (n=599) collected from a nationally representative consumer panel. Results show that food related health can be constructed in several different ways and that certain health values have a positive indirect impact on food health behaviour through food health involvement, while others have a negative indirect impact on food health behaviour through food health involvement. Finally, the marketing and policy implications of the results are discussed.",
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Hansen, T & Uth Thomsen, T 2017, 'Weight Loss for the Mind: Consumers’ Construction of Food Related Health Values and Their Impact on Food Health Behaviour' Paper fremlagt ved The 16th International Marketing Trends Conference, Madrid, Spanien, 26/01/2017 - 28/01/2017, .

Weight Loss for the Mind : Consumers’ Construction of Food Related Health Values and Their Impact on Food Health Behaviour. / Hansen, Torben; Uth Thomsen, Thyra.

2017. Afhandling præsenteret på The 16th International Marketing Trends Conference, Madrid, Spanien.

Publikation: Konferencebidrag › Paper › Forskning › peer review

TY - CONF

T1 - Weight Loss for the Mind

T2 - Consumers’ Construction of Food Related Health Values and Their Impact on Food Health Behaviour

AU - Hansen, Torben

AU - Uth Thomsen, Thyra

N1 - CBS Library does not have access to the material

PY - 2017

Y1 - 2017

N2 - Consumers may pursue health as a value through their food consumption. However, health may be constructed in various ways and thus have various impacts on nutritional behaviour. This is what this paper sets out to explore. First, we investigate what food related health means to consumers (Study 1). Second, we illustrate how different constructions of food related health affect involvement, and ultimately food health behaviour (Study 2). Study 1 is based on qualitative depth interviews with 16 interviewees, while Study 2 is based on data (n=599) collected from a nationally representative consumer panel. Results show that food related health can be constructed in several different ways and that certain health values have a positive indirect impact on food health behaviour through food health involvement, while others have a negative indirect impact on food health behaviour through food health involvement. Finally, the marketing and policy implications of the results are discussed.

AB - Consumers may pursue health as a value through their food consumption. However, health may be constructed in various ways and thus have various impacts on nutritional behaviour. This is what this paper sets out to explore. First, we investigate what food related health means to consumers (Study 1). Second, we illustrate how different constructions of food related health affect involvement, and ultimately food health behaviour (Study 2). Study 1 is based on qualitative depth interviews with 16 interviewees, while Study 2 is based on data (n=599) collected from a nationally representative consumer panel. Results show that food related health can be constructed in several different ways and that certain health values have a positive indirect impact on food health behaviour through food health involvement, while others have a negative indirect impact on food health behaviour through food health involvement. Finally, the marketing and policy implications of the results are discussed.

KW - Nutrition

KW - Health

KW - Narrative constructions

KW - Values

KW - Involvement

KW - Health behaviour

KW - Nutrition

KW - Health

KW - Narrative constructions

KW - Values

KW - Involvement

KW - Health behaviour

M3 - Paper

ER -

Hansen T, Uth Thomsen T. Weight Loss for the Mind: Consumers’ Construction of Food Related Health Values and Their Impact on Food Health Behaviour. 2017. Afhandling præsenteret på The 16th International Marketing Trends Conference, Madrid, Spanien.