Weblogs. How they Contribute to Co-construct a Corporate Brand: The Case of Gate Gourmet

Christine Vallaster, Leslie de Chernatony, Sylvia von Wallpach

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelProceedings of the Thought Leaders International Conference on Brand Management : Birmingham Business School. Birmingham University, 28-29th March 2006
Udgivelses stedBirmingham
ForlagUniversity of Birmingham Press
Publikationsdato2006
Kapitel7.1
StatusUdgivet - 2006
Udgivet eksterntJa
BegivenhedThe 2nd Thought Leaders International Conference on Brand Management 2006 - Birmingham Business School. University of Birmingham, Birmingham, Storbritannien
Varighed: 28 mar. 200629 mar. 2006
Konferencens nummer: 2
http://www.bcu.ac.uk/bcbs

Konference

KonferenceThe 2nd Thought Leaders International Conference on Brand Management 2006
Nummer2
LokationBirmingham Business School. University of Birmingham
LandStorbritannien
ByBirmingham
Periode28/03/200629/03/2006
Internetadresse

Bibliografisk note

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Citationsformater

Vallaster, C., de Chernatony, L., & von Wallpach, S. (2006). Weblogs. How they Contribute to Co-construct a Corporate Brand: The Case of Gate Gourmet. I Proceedings of the Thought Leaders International Conference on Brand Management: Birmingham Business School. Birmingham University, 28-29th March 2006 University of Birmingham Press.