Wearable Gaze Trackers: Mapping Visual Attention in 3D

Rasmus Jensen, Jonathan Dyssel Stets, Seidi Suurmets, Jesper Clement, Henrik Aanæs

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Resumé

The study of visual attention in humans relates to a wide range of areas such as: psychology, cognition, usability, and marketing. These studies have been limited to fixed setups with respondents sitting in front of a monitor mounted with a gaze tracking device. The introduction of wearable mobile gaze trackers allows respondents to move freely in any real world 3D environment, removing the previous restrictions.
In this paper we propose a novel approach for processing visual attention of respondents using mobile wearable gaze trackers in a 3D environment. The pipeline consists of 3 steps: modeling the 3D area-of-interest, positioning the gaze tracker in 3D space, and 3D mapping of visual attention.
The approach is general, but as a case study we created 3D heat maps of respondents visiting supermarket shelves as well as finding their in-store movement relative to these shelves. The method allows for analysis across multiple respondents and to distinguish between phases of in-store orientation (far away) and product recognition/selection (up close) based on distance to shelves.
OriginalsprogEngelsk
TitelScandinavian Conference on Image Analysis : 20th Scandinavian Conference, SCIA 2017 Tromsø, Norway, June 12–14, 2017 Proceedings, Part I
RedaktørerPuneet Sharma, Filippo Maria Bianchi
Udgivelses stedCham
ForlagSpringer
Publikationsdato2017
Sider66-76
ISBN (Trykt)9783319591254
ISBN (Elektronisk)9783319591261
DOI
StatusUdgivet - 2017
Begivenhed20th Scandinavian Conference on Image Analysis. SCIA 2017 - Tromsø, Norge
Varighed: 12 jun. 201714 jun. 2017
Konferencens nummer: 20
http://scia2017.org/

Konference

Konference20th Scandinavian Conference on Image Analysis. SCIA 2017
Nummer20
LandNorge
ByTromsø
Periode12/06/201714/06/2017
Internetadresse
NavnLecture Notes in Computer Science
Vol/bind10269
ISSN0302-9743

Citer dette

Jensen, R., Stets, J. D., Suurmets, S., Clement, J., & Aanæs, H. (2017). Wearable Gaze Trackers: Mapping Visual Attention in 3D. I P. Sharma, & F. M. Bianchi (red.), Scandinavian Conference on Image Analysis: 20th Scandinavian Conference, SCIA 2017 Tromsø, Norway, June 12–14, 2017 Proceedings, Part I (s. 66-76). Cham: Springer. Lecture Notes in Computer Science, Bind. 10269 https://doi.org/10.1007/978-3-319-59126-1_6
Jensen, Rasmus ; Stets, Jonathan Dyssel ; Suurmets, Seidi ; Clement, Jesper ; Aanæs, Henrik. / Wearable Gaze Trackers : Mapping Visual Attention in 3D. Scandinavian Conference on Image Analysis: 20th Scandinavian Conference, SCIA 2017 Tromsø, Norway, June 12–14, 2017 Proceedings, Part I . red. / Puneet Sharma ; Filippo Maria Bianchi. Cham : Springer, 2017. s. 66-76 (Lecture Notes in Computer Science, Bind 10269).
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Jensen, R, Stets, JD, Suurmets, S, Clement, J & Aanæs, H 2017, Wearable Gaze Trackers: Mapping Visual Attention in 3D. i P Sharma & FM Bianchi (red), Scandinavian Conference on Image Analysis: 20th Scandinavian Conference, SCIA 2017 Tromsø, Norway, June 12–14, 2017 Proceedings, Part I . Springer, Cham, Lecture Notes in Computer Science, bind 10269, s. 66-76, 20th Scandinavian Conference on Image Analysis. SCIA 2017, Tromsø, Norge, 12/06/2017. https://doi.org/10.1007/978-3-319-59126-1_6

Wearable Gaze Trackers : Mapping Visual Attention in 3D. / Jensen, Rasmus; Stets, Jonathan Dyssel; Suurmets, Seidi; Clement, Jesper; Aanæs, Henrik.

Scandinavian Conference on Image Analysis: 20th Scandinavian Conference, SCIA 2017 Tromsø, Norway, June 12–14, 2017 Proceedings, Part I . red. / Puneet Sharma; Filippo Maria Bianchi. Cham : Springer, 2017. s. 66-76 (Lecture Notes in Computer Science, Bind 10269).

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

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Jensen R, Stets JD, Suurmets S, Clement J, Aanæs H. Wearable Gaze Trackers: Mapping Visual Attention in 3D. I Sharma P, Bianchi FM, red., Scandinavian Conference on Image Analysis: 20th Scandinavian Conference, SCIA 2017 Tromsø, Norway, June 12–14, 2017 Proceedings, Part I . Cham: Springer. 2017. s. 66-76. (Lecture Notes in Computer Science, Bind 10269). https://doi.org/10.1007/978-3-319-59126-1_6