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Volkswagen’s Diesel Emission Scandal: Analysis of Facebook Engagement and Financial Outcomes

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedings

This paper investigates Volkswagen’s diesel scandal with a focus on the relationship between their Facebook engagement and financial performance during the period of 2012–16. We employ the big social data analytics approaches of visual and text analytics on Volkswagen’s Facebook data and financial reporting data. We specifically analyze the potential effects on the company in the diesel emission scandal years of 2014–2016. We find that the diesel emission scandal had the most impact in the short-term period immediately after its occurrence resulting in Facebook users reacting negatively against Volkswagen but also some users defending the company. In the long-term, it seems that the scandal has not impacted the company based on the analysis of both their financial data and their social media data.

Publikationsoplysninger

OriginalsprogEngelsk
TitelBig Data – BigData 2018 : 7th International Congress, Held as Part of the Services Conference Federation, SCF 2018, Seattle, WA, USA, June 25–30, 2018, Proceedings
RedaktørerFrancis Y. L. Chin, C. L. Philip Chen, Latifur Khan, Kisung Lee, Liang-Jie Zhang
Udgivelses stedCham
ForlagSpringer
Publikationsdato2018
Sider260-276
ISBN (Trykt)9783319943008
ISBN (Elektronisk)9783319943015
DOI
StatusUdgivet - 2018
Begivenhed7th International Congress on Big Data. BigData 2018 - Seattle, USA
Varighed: 25 jun. 201830 jun. 2018
Konferencens nummer: 7
http://bigdatacongress.org/2018/index.html

Konference

Konference7th International Congress on Big Data. BigData 2018
Nummer7
LandUSA
BySeattle
Periode25/06/201830/06/2018
Internetadresse
NavnLecture Notes in Computer Science
Vol/bind10968
ISSN0302-9743

ID: 56462619