Visual influence of packaging design on in-store buying decisions

Publikation: Bog/antologi/afhandling/rapport › Ph.d.-afhandling

Originalsprog	Engelsk

Udgivelsessted	København
Forlag	Copenhagen Business School Press
Antal sider	179
ISBN (Trykt)	9788759383483
Status	Udgivet - 2008

Navn	Pd.D. Series
Nummer	2008-02

Emneord

@phdthesis{c584a7a028c011dd8a88000ea68e967b,

title = "Visual influence of packaging design on in-store buying decisions",

keywords = "ph.d.-afhandlinger, emballage, design, forbrugeradf{\ae}rd, k{\o}bsadf{\ae}rd, eye-track-survey",

author = "Jesper Clement",

year = "2008",

language = "English",

isbn = "9788759383483",

series = "Pd.D. Series",

number = "2008-02",

publisher = "Copenhagen Business School Press",

address = "Denmark",

}

TY - BOOK

T1 - Visual influence of packaging design on in-store buying decisions

AU - Clement, Jesper

PY - 2008

Y1 - 2008

KW - ph.d.-afhandlinger

KW - emballage

KW - design

KW - forbrugeradfærd

KW - købsadfærd

KW - eye-track-survey

M3 - PhD thesis

SN - 9788759383483

T3 - Pd.D. Series

BT - Visual influence of packaging design on in-store buying decisions

PB - Copenhagen Business School Press

CY - København

ER -