Visual influence of packaging design on in-store buying decisions

Publikation: Bog/rapportPh.d.-afhandlingForskning

SprogEngelsk
Udgivelses stedKøbenhavn
ForlagCopenhagen Business School Press
Antal sider179
ISBN (Trykt)9788759383483
StatusUdgivet - 2008
NavnPd.D. Series
Nummer2008-02

Emneord

  • ph.d.-afhandlinger
  • emballage
  • design
  • forbrugeradfærd
  • købsadfærd
  • eye-track-survey

Citer dette

Clement, J. (2008). Visual influence of packaging design on in-store buying decisions. København: Copenhagen Business School Press. Pd.D. Series, Nr. 2008-02
Clement, Jesper. / Visual influence of packaging design on in-store buying decisions. København : Copenhagen Business School Press, 2008. 179 s. (Pd.D. Series; Nr. 2008-02).
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author = "Jesper Clement",
year = "2008",
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isbn = "9788759383483",
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Clement, J 2008, Visual influence of packaging design on in-store buying decisions. Pd.D. Series, nr. 2008-02, Copenhagen Business School Press, København.

Visual influence of packaging design on in-store buying decisions. / Clement, Jesper.

København : Copenhagen Business School Press, 2008. 179 s.

Publikation: Bog/rapportPh.d.-afhandlingForskning

TY - BOOK

T1 - Visual influence of packaging design on in-store buying decisions

AU - Clement,Jesper

PY - 2008

Y1 - 2008

KW - ph.d.-afhandlinger

KW - emballage

KW - design

KW - forbrugeradfærd

KW - købsadfærd

KW - eye-track-survey

M3 - Ph.D. thesis

SN - 9788759383483

BT - Visual influence of packaging design on in-store buying decisions

PB - Copenhagen Business School Press

CY - København

ER -

Clement J. Visual influence of packaging design on in-store buying decisions. København: Copenhagen Business School Press, 2008. 179 s. (Pd.D. Series; Nr. 2008-02).