| Originalsprog | Engelsk |
|---|
| Udgivelses sted | København |
|---|---|
| Forlag | Copenhagen Business School Press |
| Antal sider | 179 |
| ISBN (Trykt) | 9788759383483 |
| Status | Udgivet - 2008 |
| Navn | Pd.D. Series |
|---|---|
| Nummer | 2008-02 |
Emneord
- ph.d.-afhandlinger
- emballage
- design
- forbrugeradfærd
- købsadfærd
- eye-track-survey
Citer dette
Clement, J. (2008). Visual influence of packaging design on in-store buying decisions. København: Copenhagen Business School Press. Pd.D. Series, Nr. 2008-02
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Clement, J 2008, Visual influence of packaging design on in-store buying decisions. Pd.D. Series, nr. 2008-02, Copenhagen Business School Press, København.
Visual influence of packaging design on in-store buying decisions. / Clement, Jesper.
København : Copenhagen Business School Press, 2008. 179 s. (Pd.D. Series; Nr. 2008-02).Publikation: Bog/antologi/afhandling/rapport › Ph.d.-afhandling
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AU - Clement, Jesper
PY - 2008
Y1 - 2008
KW - ph.d.-afhandlinger
KW - emballage
KW - design
KW - forbrugeradfærd
KW - købsadfærd
KW - eye-track-survey
M3 - Ph.D. thesis
SN - 9788759383483
T3 - Pd.D. Series
BT - Visual influence of packaging design on in-store buying decisions
PB - Copenhagen Business School Press
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ER -
Clement J. Visual influence of packaging design on in-store buying decisions. København: Copenhagen Business School Press, 2008. 179 s. (Pd.D. Series; Nr. 2008-02).