| Originalsprog | Engelsk |
|---|
| Udgivelses sted | København |
|---|---|
| Forlag | Copenhagen Business School Press |
| Antal sider | 179 |
| ISBN (Trykt) | 9788759383483 |
| Status | Udgivet - 2008 |
| Navn | Pd.D. Series |
|---|---|
| Nummer | 2008-02 |
Emneord
- ph.d.-afhandlinger
- emballage
- design
- forbrugeradfærd
- købsadfærd
- eye-track-survey
Citer dette
Clement, J. (2008). Visual influence of packaging design on in-store buying decisions. København: Copenhagen Business School Press. Pd.D. Series, Nr. 2008-02
@phdthesis{c584a7a028c011dd8a88000ea68e967b,
title = "Visual influence of packaging design on in-store buying decisions",
keywords = "ph.d.-afhandlinger, emballage, design, forbrugeradf{\ae}rd, k{\o}bsadf{\ae}rd, eye-track-survey",
author = "Jesper Clement",
year = "2008",
language = "English",
isbn = "9788759383483",
publisher = "Copenhagen Business School Press",
address = "Denmark",
}
Clement, J 2008, Visual influence of packaging design on in-store buying decisions. Pd.D. Series, nr. 2008-02, Copenhagen Business School Press, København.
Visual influence of packaging design on in-store buying decisions. / Clement, Jesper.
København : Copenhagen Business School Press, 2008. 179 s. (Pd.D. Series; Nr. 2008-02).Publikation: Bog/antologi/afhandling/rapport › Ph.d.-afhandling › Forskning
TY - BOOK
T1 - Visual influence of packaging design on in-store buying decisions
AU - Clement, Jesper
PY - 2008
Y1 - 2008
KW - ph.d.-afhandlinger
KW - emballage
KW - design
KW - forbrugeradfærd
KW - købsadfærd
KW - eye-track-survey
M3 - Ph.D. thesis
SN - 9788759383483
BT - Visual influence of packaging design on in-store buying decisions
PB - Copenhagen Business School Press
CY - København
ER -
Clement J. Visual influence of packaging design on in-store buying decisions. København: Copenhagen Business School Press, 2008. 179 s. (Pd.D. Series; Nr. 2008-02).