@book{6f3221a004bd11de8732000ea68e967b,
title = "Virksomhedskommunikation & markedskommunikation: additional readings for JAP{\O}K 2. {\aa}r, 1999/2000",
keywords = "Materialesamlinger, Virksomhedens kommunikation, Markedskommunikation, Japan, Virksomhedskultur, Intern kommunikation, Reklame, Semiotik, Markedsf{\o}ring, Internet, Brand image, markedsudvikling, JAP{\O}K",
author = "Brian Moeran",
note = "Opstilling: 441 vir L{\o}be nr.: 078799",
year = "1999",
language = "English",
publisher = "Samfundslitteratur",
address = "Denmark",
}