@inbook{7aee8f70c02111db9769000ea68e967b,
title = "Virksomhedens branding- og storytellingsprocesser: Problemstillinger i strategisk kommunikation over for medarbejdere, kunder og {\o}vrige stakeholdere",
keywords = "Storytelling, Corporate branding, Corporate storytelling",
author = "{H{\o}jberg Christensen}, Jesper and J{\o}rn Helder and Bodil Kragh",
year = "2003",
language = "Dansk",
isbn = "8759310367",
pages = "112--127",
editor = "J{\o}rn Helder and Bodil Kragh",
booktitle = "N{\aa}r virksomheden {\aa}bner sit vindue",
publisher = "Samfundslitteratur",
address = "Danmark",
}