Viral Marketing = Word-of-Mouth Marketing on the Internet?: And a Case Story from the Nordic Countries

Suzanne C. Beckmann; Simon Bell

Viral Marketing = Word-of-Mouth Marketing on the Internet? And a Case Story from the Nordic Countries

Suzanne C. Beckmann, Simon Bell

Institut for Afsætningsøkonomi

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	2001
Status	Udgivet - 2001
Begivenhed	The 30th European Marketing Academy Conference, May 2001 - Bergen, Norge Varighed: 30 jun. 2010 → … Konferencens nummer: 30

Konference

Konference	The 30th European Marketing Academy Conference, May 2001
Nummer	30
Land/Område	Norge
By	Bergen
Periode	30/06/2010 → …

Bibliografisk note

Opstilling: 658.850 bec
Løbe nr.: 0111439
Sider: 5

Emneord

Elektronisk markedsføring
Internet
viral marketing
VM
word-of-mouth
WOM
Sony MiniDisc

Handle.net

Persistent link

Citationsformater

@conference{8796d8c0c02311db9769000ea68e967b,

title = "Viral Marketing = Word-of-Mouth Marketing on the Internet?: And a Case Story from the Nordic Countries",

keywords = "Elektronisk markedsf{\o}ring, Internet, viral marketing, VM, word-of-mouth, WOM, Sony MiniDisc",

author = "Beckmann, {Suzanne C.} and Simon Bell",

note = "Opstilling: 658.850 bec L{\o}be nr.: 0111439 Sider: 5; The 30th European Marketing Academy Conference, May 2001 ; Conference date: 30-06-2010",

year = "2001",

language = "English",

}

TY - CONF

T1 - Viral Marketing = Word-of-Mouth Marketing on the Internet?

T2 - The 30th European Marketing Academy Conference, May 2001

AU - Beckmann, Suzanne C.

AU - Bell, Simon

N1 - Conference code: 30

PY - 2001

Y1 - 2001

KW - Elektronisk markedsføring

KW - Internet

KW - viral marketing

KW - VM

KW - word-of-mouth

KW - WOM

KW - Sony MiniDisc

M3 - Paper

Y2 - 30 June 2010

ER -