Viral Marketing = Word-of-Mouth Marketing on the Internet? And a Case Story from the Nordic Countries

Suzanne C. Beckmann, Simon Bell

Publikation: KonferencebidragPaperForskning

OriginalsprogEngelsk
Publikationsdato2001
StatusUdgivet - 2001
BegivenhedThe 30th European Marketing Academy Conference, May 2001 - Bergen, Norge
Varighed: 30 jun. 2010 → …
Konferencens nummer: 30

Konference

KonferenceThe 30th European Marketing Academy Conference, May 2001
Nummer30
LandNorge
ByBergen
Periode30/06/2010 → …

Bibliografisk note

Opstilling: 658.850 bec
Løbe nr.: 0111439
Sider: 5

Emneord

  • Elektronisk markedsføring
  • Internet
  • viral marketing
  • VM
  • word-of-mouth
  • WOM
  • Sony MiniDisc

Citationsformater