Velasca: Organizing Growth

Valeria Giacomin, R. Daniel Wadhwani

    Publikation: AndetUndervisningscase


    Italian entrepreneurs Enrico Casati and Jacopo Sebastio, just out of college, founded Velasca, a men's shoes e-commerce retailer in 2013. In less than 8 years, Velasca grew from an online shop offering moderately-priced, handcrafted shoes into an omni-channel brand with ambitions to become a "total-look" men's brand. We see the pivotal decisions that Casati and Sebastio made to ensure continuous growth while navigating the illiquid venture finance ecosystem of Milan, Italy. The founders aim to continue the expansion into brick-and-mortar retail and international markets even as they assess the long-term implications of the COVID-19 pandemic.
    Publikationsdatookt. 2021
    UdgivelsesstedLos Angeles, CA
    UdgiverUSC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
    Antal sider16
    StatusUdgivet - okt. 2021

    Bibliografisk note

    Case and Teaching Note, No. SCG591-PDF-ENG.


    • Branding
    • Entrepreneurship
    • Financing
    • Scaling entrepreneurial ventures
    • Start-ups
    • Venture capital