Vegans and Vaccines: A Tale of Competing Identity Goals

Michael Beverland

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OriginalsprogEngelsk
TidsskriftNIM Marketing Intelligence Review
Vol/bind14
Udgave nummer1
Sider (fra-til)31-35
Antal sider5
ISSN2627-4957
DOI
StatusUdgivet - 2022

Emneord

  • COVID-19
  • Goal conflict
  • Identity Consumption
  • Self-authentication
  • Vaccination
  • Veganism

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