Vegans and Vaccines: A Tale of Competing Identity Goals

Michael Beverland

doi:10.2478/nimmir-2022-0005

Vegans and Vaccines: A Tale of Competing Identity Goals

Michael Beverland

Institut for Afsætningsøkonomi

University of Sussex

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

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Originalsprog	Engelsk
Tidsskrift	NIM Marketing Intelligence Review
Vol/bind	14
Udgave nummer	1
Sider (fra-til)	31-35
Antal sider	5
ISSN	2627-4957
DOI	https://doi.org/10.2478/nimmir-2022-0005
Status	Udgivet - 2022

Emneord

COVID-19
Goal conflict
Identity Consumption
Self-authentication
Vaccination
Veganism

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10.2478/nimmir-2022-0005Licens: CC BY-NC

beverland_vegans_and_vaccines_publishersversionForlagets udgivne version, 171 KBLicens: CC BY-NC

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