Values, Values-based Management, and Business Legitimacy

This section describes practical experience, with how value-based management can be an effective lever, when working with the company’s legitimacy. First, the key concepts are defined: values, value-based management, and business legitimacy. Next, an important tool – the scorecard – is shown. The decisive matter about the scoreboard is that it must be used in a certain way to get effect. Therefore, ten brief instructions on how the tool should be used follow. It is absolutely crucial that the instructions are followed. Finally, a brief summary of a research case is given. The case is from a company that has secure legitimacy through value-based management and has done it extraordinarily well. The reference list contains a link for downloading the case.