While a number of studies have dealt with the antecedents of recycling behavior, other waste minimizing behaviors have received much less attention in consumer behavior research. A few studies have tested the so-called values-attitude-behavior hierarchy within the environmental domain, assuming that values are crucial to understand environment-related behaviors but that the importance of values will be underestimated if critical mediating constructs are not assessed. This study follows this tradition while, at the same time, investigating the importance of values for attitude formation towards emerging attitude objects in a Danish setting. The importance of values for attitude formation is confirmed.
|Tidsskrift||Advances in Consumer Research|
|Status||Udgivet - 1997|
|Begivenhed||24th Annual Conference of the Association for Consumer Research. ACR 1996 - Tucson, USA|
Varighed: 10 okt. 1996 → 13 okt. 1996
Konferencens nummer: 24
|Konference||24th Annual Conference of the Association for Consumer Research. ACR 1996|
|Periode||10/10/1996 → 13/10/1996|