Value creation in buyer-seller relationships: theoretical considerations and empirical results from a supplier´s perspective

Achim Walter, Thomas Ritter, Hans Georg Gemünden

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

    OriginalsprogEngelsk
    TidsskriftIndustrial Marketing Management
    Vol/bind30
    Udgave nummer4
    Sider (fra-til)365-377
    Antal sider13
    ISSN0019-8501
    DOI
    StatusUdgivet - 2001

    Bibliografisk note

    Reprinted in: Business-to-business marketing. Vol. 3 : Industrial networks and B2B marketing strategy. Los Angeles : SAGE, 2011 Serial no. 110725

    Emneord

    • Kunderelationer
    • Virksomhedens værdiskabelse
    • buyer-seller relationship

    Citationsformater