Value Based Selling as Fair Treatment Practice: Dealing with Privacy Concerns in Product-service System Selling

Edwin J. Nijssen*, Michel Van der Borgh, Dirk Totzek

*Corresponding author af dette arbejde

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

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OriginalsprogEngelsk
Titel2020 AMA Winter Academic Conference Consumers and Firms in a Global World February 14-16 | San Diego, CA : Proceedings
RedaktørerBryan Lukas, O.C. Ferrell
Antal sider2
ForlagAmerican Marketing Association
Publikationsdato2020
Sider365-366
ISBN (Elektronisk)9780877570066
StatusUdgivet - 2020
Begivenhed2020 AMA Winter Academic Conference: Consumers and Firms in a Global World - San Diego, USA
Varighed: 14 feb. 202016 feb. 2020
https://www.ama.org/events/conference/2020-ama-winter-academic-conference/

Konference

Konference2020 AMA Winter Academic Conference
LandUSA
BySan Diego
Periode14/02/202016/02/2020
Internetadresse
NavnAMA Educators Proceedings
Nummer31
ISSN0888-1839

Citationsformater