Value Added Services and Adoption of Mobile Payments

Christel  Augsburg; Jonas Hedman

doi:10.1145/2617848.2617851

Value Added Services and Adoption of Mobile Payments

Christel Augsburg, Jonas Hedman

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Abstract

In this paper, we investigate the role of Value Added Services (VAS) in consumers’ adoption of mobile payments. VAS are supplementary digital services offered in connection with mobile payments; in this study exemplified by receipts, loyalty cards, and coupons. A research model is derived from existing literature and empirically tested through an experimental design survey, in which the experimental group is exposed to a mobile payment solution with VAS, including receipts, loyalty cards, and coupons, and the control group is exposed to a mobile payment solution without VAS. Our findings show that intention to adopt mobile payments increases as VAS are introduced and that this increase comes from a positive change in Perceived Usefulness, compatibility, and Convenience.

Originalsprog	Engelsk
Titel	ICEC '14 : Proceedings of the Sixteenth International Conference on Electronic Commerce
Redaktører	Shih-Fen Cheng, Johnna Capitano
Udgivelsessted	New York
Forlag	Association for Computing Machinery
Publikationsdato	2014
Sider	27-32
ISBN (Trykt)	9781450326186
DOI	https://doi.org/10.1145/2617848.2617851
Status	Udgivet - 2014
Begivenhed	The 16th International Conference on Electronic Commerce. ICEC 2014 - Gerri C. LeBow Hall, Philadelphia, PA, USA Varighed: 5 aug. 2014 → 6 aug. 2014 Konferencens nummer: 16 https://sites.google.com/site/icec2014/home

Konference

Konference	The 16th International Conference on Electronic Commerce. ICEC 2014
Nummer	16
Lokation	Gerri C. LeBow Hall
Land/Område	USA
By	Philadelphia, PA
Periode	05/08/2014 → 06/08/2014
Internetadresse	https://sites.google.com/site/icec2014/home

Emneord

Mobile Payments
Value Added Services
Experimental Survey

Adgang til dokumentet

10.1145/2617848.2617851

https://sf.cbs.dk/nfgs_uk/content/download/241/2498/version/1/file/Mobile%20Payment%20and%20Value%20Added%20Services.pdfLicens: Ikke-specificeret

Handle.net

Persistent link

Citationsformater

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title = "Value Added Services and Adoption of Mobile Payments",

abstract = "In this paper, we investigate the role of Value Added Services (VAS) in consumers{\textquoteright} adoption of mobile payments. VAS are supplementary digital services offered in connection with mobile payments; in this study exemplified by receipts, loyalty cards, and coupons. A research model is derived from existing literature and empirically tested through an experimental design survey, in which the experimental group is exposed to a mobile payment solution with VAS, including receipts, loyalty cards, and coupons, and the control group is exposed to a mobile payment solution without VAS. Our findings show that intention to adopt mobile payments increases as VAS are introduced and that this increase comes from a positive change in Perceived Usefulness, compatibility, and Convenience.",

keywords = "Mobile Payments, Value Added Services , Experimental Survey",

author = "Christel Augsburg and Jonas Hedman",

year = "2014",

doi = "10.1145/2617848.2617851",

language = "English",

isbn = "9781450326186",

pages = "27--32",

editor = "Shih-Fen Cheng and Johnna Capitano",

booktitle = "ICEC '14",

publisher = "Association for Computing Machinery",

address = "United States",

note = "The 16th International Conference on Electronic Commerce. ICEC 2014 ; Conference date: 05-08-2014 Through 06-08-2014",

url = "https://sites.google.com/site/icec2014/home",

}

Augsburg, C & Hedman, J 2014, Value Added Services and Adoption of Mobile Payments. i S-F Cheng & J Capitano (red), ICEC '14: Proceedings of the Sixteenth International Conference on Electronic Commerce. Association for Computing Machinery, New York, s. 27-32, The 16th International Conference on Electronic Commerce. ICEC 2014, Philadelphia, PA, USA, 05/08/2014. https://doi.org/10.1145/2617848.2617851

Value Added Services and Adoption of Mobile Payments. / Augsburg, Christel ; Hedman, Jonas.
ICEC '14: Proceedings of the Sixteenth International Conference on Electronic Commerce. red. / Shih-Fen Cheng; Johnna Capitano. New York: Association for Computing Machinery, 2014. s. 27-32.

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

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AU - Augsburg, Christel

AU - Hedman, Jonas

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PY - 2014

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N2 - In this paper, we investigate the role of Value Added Services (VAS) in consumers’ adoption of mobile payments. VAS are supplementary digital services offered in connection with mobile payments; in this study exemplified by receipts, loyalty cards, and coupons. A research model is derived from existing literature and empirically tested through an experimental design survey, in which the experimental group is exposed to a mobile payment solution with VAS, including receipts, loyalty cards, and coupons, and the control group is exposed to a mobile payment solution without VAS. Our findings show that intention to adopt mobile payments increases as VAS are introduced and that this increase comes from a positive change in Perceived Usefulness, compatibility, and Convenience.

AB - In this paper, we investigate the role of Value Added Services (VAS) in consumers’ adoption of mobile payments. VAS are supplementary digital services offered in connection with mobile payments; in this study exemplified by receipts, loyalty cards, and coupons. A research model is derived from existing literature and empirically tested through an experimental design survey, in which the experimental group is exposed to a mobile payment solution with VAS, including receipts, loyalty cards, and coupons, and the control group is exposed to a mobile payment solution without VAS. Our findings show that intention to adopt mobile payments increases as VAS are introduced and that this increase comes from a positive change in Perceived Usefulness, compatibility, and Convenience.

KW - Mobile Payments

KW - Value Added Services

KW - Experimental Survey

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