Value Added Services and Adoption of Mobile Payments

Christel Augsburg, Jonas Hedman

    Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

    Abstrakt

    In this paper, we investigate the role of Value Added Services (VAS) in consumers’ adoption of mobile payments. VAS are supplementary digital services offered in connection with mobile payments; in this study exemplified by receipts, loyalty cards, and coupons. A research model is derived from existing literature and empirically tested through an experimental design survey, in which the experimental group is exposed to a mobile payment solution with VAS, including receipts, loyalty cards, and coupons, and the control group is exposed to a mobile payment solution without VAS. Our findings show that intention to adopt mobile payments increases as VAS are introduced and that this increase comes from a positive change in Perceived Usefulness, compatibility, and Convenience.
    OriginalsprogEngelsk
    TitelICEC '14 : Proceedings of the Sixteenth International Conference on Electronic Commerce
    RedaktørerShih-Fen Cheng, Johnna Capitano
    UdgivelsesstedNew York
    ForlagAssociation for Computing Machinery
    Publikationsdato2014
    Sider27-32
    ISBN (Trykt)9781450326186
    DOI
    StatusUdgivet - 2014
    BegivenhedThe 16th International Conference on Electronic Commerce. ICEC 2014 - Gerri C. LeBow Hall, Philadelphia, PA, USA
    Varighed: 5 aug. 20146 aug. 2014
    Konferencens nummer: 16
    https://sites.google.com/site/icec2014/home

    Konference

    KonferenceThe 16th International Conference on Electronic Commerce. ICEC 2014
    Nummer16
    LokationGerri C. LeBow Hall
    LandUSA
    ByPhiladelphia, PA
    Periode05/08/201406/08/2014
    Internetadresse

    Emneord

    • Mobile Payments
    • Value Added Services
    • Experimental Survey

    Citationsformater