Validating and applying a customer-based brand equity model

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	2004
Antal sider	8
Status	Udgivet - 2004
Begivenhed	The 33rd Annual Conference of the European Marketing Academy. EMAC 2004: Worldwide Marketing - University of Murcia, Murcia, Spanien Varighed: 18 maj 2004 → 21 maj 2004 Konferencens nummer: 33

Konference	The 33rd Annual Conference of the European Marketing Academy. EMAC 2004
Nummer	33
Lokation	University of Murcia
Land/Område	Spanien
By	Murcia
Periode	18/05/2004 → 21/05/2004

Emneord

@conference{f8f6c550c02011db9769000ea68e967b,

title = "Validating and applying a customer-based brand equity model",

keywords = "Branding, Brand equity",

author = "Lars Gr{\o}nholdt and Anne Martensen",

year = "2004",

language = "English",

note = "The 33rd Annual Conference of the European Marketing Academy. EMAC 2004 ; Conference date: 18-05-2004 Through 21-05-2004",

}