Validating and applying a customer-based brand equity model

Lars Grønholdt, Anne Martensen

Publikation: Konferencebidrag › Paper › Forskning

OriginalsprogEngelsk
Publikationsdato2004
Antal sider8
StatusUdgivet - 2004
BegivenhedThe 33rd EMAC Annual Conference 2004: Worldwide Marketing - University of Murcia, Murcia, Spanien
Varighed: 18 maj 2004 → 21 maj 2004
Konferencens nummer: 33

Konference

KonferenceThe 33rd EMAC Annual Conference 2004
Nummer33
LokationUniversity of Murcia
Land/OmrådeSpanien
ByMurcia
Periode18/05/2004 → 21/05/2004

Emneord

  • Branding
  • Brand equity

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