@inbook{ee1bedc0f8ad11db9160000ea68e967b,
title = "V{\ae}rdier, segmentering og m{\aa}lgrupper",
keywords = "Forbrugeradf{\ae}rd, Markedssegnmentering, Sociale v{\ae}rdier, Kulturelle v{\ae}rdier, V{\ae}rdier",
author = "Flemming Hansen and Kristian Arnaa and Rolf Randrup and Beckmann, {Suzanne C.}",
year = "2006",
language = "Dansk",
isbn = "9788759312438",
pages = "87--110",
editor = "Lars Gr{\o}nholdt and Flemming Hansen and {Bech Christensen}, Lars",
booktitle = "Markedskommunikation",
publisher = "Samfundslitteratur",
address = "Danmark",
edition = "2.",
}