Using the Dynamic Paradigm Funnel to Analyse Brand Management

Mogens Bjerre, Tilde Heding, Charlotte Knudtzen

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

OriginalsprogEngelsk
TitelStrategic Market Creation : A New Perspective on Marketing and Innovation Management
RedaktørerKarin Tollin, Antonella Carù
Antal sider21
Udgivelses stedHoboken, NJ
ForlagWiley
Publikationsdato2008
Sider27-47
ISBN (Trykt)9780470725092, 9780470694275
StatusUdgivet - 2008

Bibliografisk note

trykt i løbenummer: 083853

Emneord

  • brand management

Citer dette

Bjerre, M., Heding, T., & Knudtzen, C. (2008). Using the Dynamic Paradigm Funnel to Analyse Brand Management. I K. Tollin, & A. Carù (red.), Strategic Market Creation: A New Perspective on Marketing and Innovation Management (s. 27-47). Hoboken, NJ: Wiley.
Bjerre, Mogens ; Heding, Tilde ; Knudtzen, Charlotte. / Using the Dynamic Paradigm Funnel to Analyse Brand Management. Strategic Market Creation: A New Perspective on Marketing and Innovation Management. red. / Karin Tollin ; Antonella Carù. Hoboken, NJ : Wiley, 2008. s. 27-47
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isbn = "9780470725092",
pages = "27--47",
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Bjerre, M, Heding, T & Knudtzen, C 2008, Using the Dynamic Paradigm Funnel to Analyse Brand Management. i K Tollin & A Carù (red), Strategic Market Creation: A New Perspective on Marketing and Innovation Management. Wiley, Hoboken, NJ, s. 27-47.

Using the Dynamic Paradigm Funnel to Analyse Brand Management. / Bjerre, Mogens; Heding, Tilde; Knudtzen, Charlotte.

Strategic Market Creation: A New Perspective on Marketing and Innovation Management. red. / Karin Tollin; Antonella Carù. Hoboken, NJ : Wiley, 2008. s. 27-47.

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

TY - CHAP

T1 - Using the Dynamic Paradigm Funnel to Analyse Brand Management

AU - Bjerre, Mogens

AU - Heding, Tilde

AU - Knudtzen, Charlotte

N1 - trykt i løbenummer: 083853

PY - 2008

Y1 - 2008

KW - brand management

M3 - Book chapter

SN - 9780470725092

SN - 9780470694275

SP - 27

EP - 47

BT - Strategic Market Creation

A2 - Tollin, Karin

A2 - Carù, Antonella

PB - Wiley

CY - Hoboken, NJ

ER -

Bjerre M, Heding T, Knudtzen C. Using the Dynamic Paradigm Funnel to Analyse Brand Management. I Tollin K, Carù A, red., Strategic Market Creation: A New Perspective on Marketing and Innovation Management. Hoboken, NJ: Wiley. 2008. s. 27-47