TY - JOUR
T1 - Users' Ethical Perceptions of Social Media Research
T2 - Conceptualisation and Measurement
AU - Michaelidou, Nina
AU - Micevski, Milena
AU - Cadogan, John W.
PY - 2021/1
Y1 - 2021/1
N2 - The study examines users’ ethical perceptions of social media research focusing on the conceptualisation and development of a measure. We follow an established procedure using a mixed-method research approach to develop and validate a measure involving two studies. Five ethical dimensions are identified in study one, anonymity and ownership, exploitation, permission, vulnerable groups, and control. The dimensionality of the measure is validated in study two, while construct validity is tested. Overall, the findings of both studies indicate that the developed measure possesses good psychometric properties; thus, fully capturing ethical dimensions of social media research and offering significant theoretical and practical contributions. This line of research has implications for varied stakeholders, including social media analysts and organisations engaging in social media research practices.
AB - The study examines users’ ethical perceptions of social media research focusing on the conceptualisation and development of a measure. We follow an established procedure using a mixed-method research approach to develop and validate a measure involving two studies. Five ethical dimensions are identified in study one, anonymity and ownership, exploitation, permission, vulnerable groups, and control. The dimensionality of the measure is validated in study two, while construct validity is tested. Overall, the findings of both studies indicate that the developed measure possesses good psychometric properties; thus, fully capturing ethical dimensions of social media research and offering significant theoretical and practical contributions. This line of research has implications for varied stakeholders, including social media analysts and organisations engaging in social media research practices.
KW - Ethics
KW - Social media
KW - Measure development
KW - Unobtrusive research
KW - Social media research
KW - Ethics
KW - Social media
KW - Measure development
KW - Unobtrusive research
KW - Social media research
U2 - 10.1016/j.jbusres.2020.03.005
DO - 10.1016/j.jbusres.2020.03.005
M3 - Journal article
SN - 0148-2963
VL - 124
SP - 684
EP - 694
JO - Journal of Business Research
JF - Journal of Business Research
ER -