Unveiling Brand Silence: Consumer Expectations and Interpretations in the Era of Brand Activism

Publikation: Konferencebidrag › Konferenceabstrakt til konference › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2025
Antal sider	4
Status	Udgivet - 2025
Begivenhed	5th Brand Meaning Research Network Workshop: Impactful Branding Research - NEOMA Business School, Reims, Frankrig Varighed: 3 apr. 2025 → 4 apr. 2025 Konferencens nummer: 5

Workshop	5th Brand Meaning Research Network Workshop
Nummer	5
Lokation	NEOMA Business School
Land/Område	Frankrig
By	Reims
Periode	03/04/2025 → 04/04/2025

Handle.net

@conference{afb94a60b8a349e08e24e3140d0173a6,

title = "Unveiling Brand Silence: Consumer Expectations and Interpretations in the Era of Brand Activism",

author = "Matteo Balboni and \{von Wallpach\}, Sylvia and Milena Micevski and \{Heeris Christensen\}, Anna-Bertha",

year = "2025",

language = "English",

note = "5th Brand Meaning Research Network Workshop ; Conference date: 03-04-2025 Through 04-04-2025",

}