Unravelling the Dynamics of Customer Attachment to Service Firms and Frontline Employees

Selma Kadic-Maglajlic; Milena  Micevski; Maja Arslanagić-Kalajdžić; Mohamed Sobhy Temerak; Nick Lee

Unravelling the Dynamics of Customer Attachment to Service Firms and Frontline Employees

Selma Kadic-Maglajlic^*, Milena Micevski, Maja Arslanagić-Kalajdžić, Mohamed Sobhy Temerak, Nick Lee

^*Corresponding author af dette arbejde

Institut for Afsætningsøkonomi

Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

Abstract

This study integrates relational theory with attachment theory to explore how customers' attachment styles influence their loyalty to organizations and individual employees, with a focus on the impact of preferential treatment.

Originalsprog	Engelsk
Titel	2024 AMA Summer Academic Conference. Proceedings : Reconnecting with Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People
Redaktører	Sertan Kabadayi, Myla Bui, Lauren S. Grewal
Antal sider	3
Udgivelsessted	Chicago
Forlag	American Marketing Association
Publikationsdato	2024
Sider	610-612
ISBN (Trykt)	9780877570219
Status	Udgivet - 2024
Begivenhed	2024 AMA Summer Academic Conference: Reconnecting With Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People - Boston, USA Varighed: 16 aug. 2024 → 18 aug. 2024 Konferencens nummer: 35 https://www.ama.org/events/academic/2024-ama-summer-academic-conference/

Konference

Konference	2024 AMA Summer Academic Conference
Nummer	35
Land/Område	USA
By	Boston
Periode	16/08/2024 → 18/08/2024
Internetadresse	https://www.ama.org/events/academic/2024-ama-summer-academic-conference/

Navn	AMA Academic Conference Proceedings
Vol/bind	35

Adgang til dokumentet

https://www.ama.org/wp-content/uploads/2024/08/2024-Summer-AMA-Proceedings_August_21_2024.pdfLicens: Ikke-specificeret

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Persistent link

Citationsformater

Kadic-Maglajlic, S., Micevski, M., Arslanagić-Kalajdžić, M., Temerak, M. S., & Lee, N. (2024). Unravelling the Dynamics of Customer Attachment to Service Firms and Frontline Employees. I S. Kabadayi, M. Bui, & L. S. Grewal (red.), 2024 AMA Summer Academic Conference. Proceedings: Reconnecting with Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People (s. 610-612). American Marketing Association. https://www.ama.org/wp-content/uploads/2024/08/2024-Summer-AMA-Proceedings_August_21_2024.pdf

Kadic-Maglajlic, Selma ; Micevski, Milena ; Arslanagić-Kalajdžić, Maja et al. / Unravelling the Dynamics of Customer Attachment to Service Firms and Frontline Employees. 2024 AMA Summer Academic Conference. Proceedings: Reconnecting with Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People . red. / Sertan Kabadayi ; Myla Bui ; Lauren S. Grewal. Chicago : American Marketing Association, 2024. s. 610-612 (AMA Academic Conference Proceedings, Bind 35).

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title = "Unravelling the Dynamics of Customer Attachment to Service Firms and Frontline Employees",

abstract = "This study integrates relational theory with attachment theory to explore how customers' attachment styles influence their loyalty to organizations and individual employees, with a focus on the impact of preferential treatment. ",

author = "Selma Kadic-Maglajlic and Milena Micevski and Maja Arslanagi{\'c}-Kalajd{\v z}i{\'c} and Temerak, {Mohamed Sobhy} and Nick Lee",

year = "2024",

language = "English",

isbn = "9780877570219",

series = "AMA Academic Conference Proceedings",

publisher = "American Marketing Association",

pages = "610--612",

editor = "Sertan Kabadayi and Myla Bui and Grewal, {Lauren S.}",

booktitle = "2024 AMA Summer Academic Conference. Proceedings",

address = "United States",

note = "2024 AMA Summer Academic Conference ; Conference date: 16-08-2024 Through 18-08-2024",

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Kadic-Maglajlic, S , Micevski, M, Arslanagić-Kalajdžić, M, Temerak, MS & Lee, N 2024, Unravelling the Dynamics of Customer Attachment to Service Firms and Frontline Employees. i S Kabadayi, M Bui & LS Grewal (red), 2024 AMA Summer Academic Conference. Proceedings: Reconnecting with Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People . American Marketing Association, Chicago, AMA Academic Conference Proceedings, bind 35, s. 610-612, 2024 AMA Summer Academic Conference, Boston, Massachusetts, USA, 16/08/2024. <https://www.ama.org/wp-content/uploads/2024/08/2024-Summer-AMA-Proceedings_August_21_2024.pdf>

Unravelling the Dynamics of Customer Attachment to Service Firms and Frontline Employees. / Kadic-Maglajlic, Selma ; Micevski, Milena ; Arslanagić-Kalajdžić, Maja et al.
2024 AMA Summer Academic Conference. Proceedings: Reconnecting with Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People . red. / Sertan Kabadayi; Myla Bui; Lauren S. Grewal. Chicago: American Marketing Association, 2024. s. 610-612 (AMA Academic Conference Proceedings, Bind 35).

Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

TY - ABST

T1 - Unravelling the Dynamics of Customer Attachment to Service Firms and Frontline Employees

AU - Kadic-Maglajlic, Selma

AU - Micevski, Milena

AU - Arslanagić-Kalajdžić, Maja

AU - Temerak, Mohamed Sobhy

AU - Lee, Nick

N1 - Conference code: 35

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N2 - This study integrates relational theory with attachment theory to explore how customers' attachment styles influence their loyalty to organizations and individual employees, with a focus on the impact of preferential treatment.

AB - This study integrates relational theory with attachment theory to explore how customers' attachment styles influence their loyalty to organizations and individual employees, with a focus on the impact of preferential treatment.

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SN - 9780877570219

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EP - 612

BT - 2024 AMA Summer Academic Conference. Proceedings

A2 - Kabadayi, Sertan

A2 - Bui, Myla

A2 - Grewal, Lauren S.

PB - American Marketing Association

CY - Chicago

T2 - 2024 AMA Summer Academic Conference

Y2 - 16 August 2024 through 18 August 2024

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Kadic-Maglajlic S , Micevski M, Arslanagić-Kalajdžić M, Temerak MS, Lee N. Unravelling the Dynamics of Customer Attachment to Service Firms and Frontline Employees. I Kabadayi S, Bui M, Grewal LS, red., 2024 AMA Summer Academic Conference. Proceedings: Reconnecting with Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People . Chicago: American Marketing Association. 2024. s. 610-612. (AMA Academic Conference Proceedings, Bind 35).