Unraveling the Relationship between Content Design and Kinesthetic Learning on Communities of Practice Platforms

As a variant of the sharing economy, Communities of Practice (CoP) platforms have allowed kinesthetic learners to acquire skillsets corresponding to their interests for immediate or future use in practice. However, the impact of digital learning content design on kinesthetic learning remains underexplored in the field of information systems. We hence extend prior research by advancing content richness and structure clarity as antecedents affecting kinesthetic learners’ digestibility of contents, culminating in differential kinesthetic learning effects. To substantiate our arguments, we collected data from a leading Chinese recipe sharing platform. Whereas content richness was measured in terms of readability, verb richness, and prototypicality, structure clarity was operationalized as block structure, block quantity, and block regularity. Employing a machine learning model, we simulated and tested learners’ digestibility of image content embodied within recipes. Plans for future research beyond the current study are also discussed.