TY - JOUR
T1 - Unpacking the Difference between Digital Transformation and IT-enabled Organizational Transformation
AU - Wessel, Lauri Kristian
AU - Baiyere, Abayomi
AU - Ologeanu-Taddei, Roxana
AU - Cha, Jonghyuk
AU - Jensen, Tina Blegind
N1 - Published online: 22 maj 2020.
PY - 2021
Y1 - 2021
N2 - While digital transformation offers a number of opportunities for today's organizations, information systems scholars and practitioners struggle to grasp what digital transformation really is, particularly how it differs from the well-established concept of information technology (IT)-enabled organizational transformation. By integrating literature from organization science and information systems research with two longitudinal case studies-one on digital transformation, the other on IT-enabled organizational transformation-we develop an empirically grounded conceptualization that sets these two phenomena apart. We find that there are two distinctive differences: (a) digital transformation activities leverage digital technology in (re)defining an organization's value proposition, while IT-enabled organizational transformation activities leverage digital technology in supporting the value proposition and (b) digital transformation involves a new organizational identity compared with IT-enabled organizational transformation that enhances an existing organizational identity. We synthesize these arguments in a process model to distinguish the different types of transformations and propose directions for future research.
AB - While digital transformation offers a number of opportunities for today's organizations, information systems scholars and practitioners struggle to grasp what digital transformation really is, particularly how it differs from the well-established concept of information technology (IT)-enabled organizational transformation. By integrating literature from organization science and information systems research with two longitudinal case studies-one on digital transformation, the other on IT-enabled organizational transformation-we develop an empirically grounded conceptualization that sets these two phenomena apart. We find that there are two distinctive differences: (a) digital transformation activities leverage digital technology in (re)defining an organization's value proposition, while IT-enabled organizational transformation activities leverage digital technology in supporting the value proposition and (b) digital transformation involves a new organizational identity compared with IT-enabled organizational transformation that enhances an existing organizational identity. We synthesize these arguments in a process model to distinguish the different types of transformations and propose directions for future research.
KW - Digital transformation
KW - IT-enabled organisational transformation
KW - Organizational identity
KW - Value proposition
KW - Imposition
KW - Reconciliation
KW - Digital technology
KW - Process model
KW - Digital transformation
KW - IT-enabled organisational transformation
KW - Organizational identity
KW - Value proposition
KW - Imposition
KW - Reconciliation
KW - Digital technology
KW - Process model
UR - https://sfx-45cbs.hosted.exlibrisgroup.com/45cbs?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF-8&ctx_ver=Z39.88-2004&rfr_id=info:sid/sfxit.com:azlist&sfx.ignore_date_threshold=1&rft.object_id=111029865917006&rft.object_portfolio_id=&svc.holdings=yes&svc.fulltext=yes
U2 - 10.17705/1jais.00655
DO - 10.17705/1jais.00655
M3 - Journal article
VL - 22
SP - 102
EP - 129
JO - Journal of the Association for Information Systems
JF - Journal of the Association for Information Systems
SN - 1558-3457
IS - 1
M1 - 6
ER -